Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters
Jul 1, 2026 · 32 min · 12 segments
Most podcasters don't really know what a network does for them, or what they're signing away when they join one. Clio and Nadine are pulling back the curtain. Clio de la Llave and Nadine Robinson are…
Sam Brake GuiaHost
Nadine RobinsonGuest
Clio de la LlaveGuest
I'm Sam Breakgear and today I'm joined by a duo who are doing great things to ensure podcasters make more money.
Cleo de la Giave and Nadine Robinson are the co-founders of Podcast Nation, a full-service podcast network that is home to top-ranking shows across lifestyle, wellness, business and culture.
They also run Bouge Media, a talent agency Clio founded back in 2009, which has given them a fundamentally different perspective on what creators actually need.
What I find really compelling about how Podcast Nation operates is that they came up through the influencer and brand partnership world before moving into audio.
So when they talk about monetization, they're not just talking about CPM rates and host read ads.
They're thinking about a full 360 degree campaign, even integrations, cross platform brand deals and helping shows build sustainable revenue that goes well beyond just a mid-roll ad.
And in this episode, we get into exactly what a podcast network does and does not do for its shows and how they select which podcast to bring on, what the threshold looks like if you're hoping to partner with a network, and the things you should absolutely look out for in a contract before you sign anything.
If you've ever wondered what working with a network actually looks like from the inside or how the biggest shows in this space actually get monetized, this is the conversation you're going to want to hear.
Hi, I'm Sam Brakegear and welcome to Mike's to Millions, your resource for growing and monetizing your health and wellness podcast.
Today's guests are entrepreneurs, media executives, and co-founders of Booj Media, a talent agency and podcast nation, a full-service podcast network home to top-ranking shows across lifestyle, wellness, business, and culture.
With backgrounds in influencer marketing, brand building, and digital storytelling, they've built their careers around one core belief.
Their mission is to empower creators to build sustainable, scalable careers while maintaining control of their voices and vision.
By blending sharp business insight with creative intuition, they're redefining what it means to build media in today's creator economy.
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I'm Sam Breakgear and today I'm joined by a duo who are doing great things to ensure podcasters make more money.
Cleo de la Giave and Nadine Robinson are the co-founders of Podcast Nation, a full-service podcast network that is home to top-ranking shows across lifestyle, wellness, business and culture.
They also run Bouge Media, a talent agency Clio founded back in 2009, which has given them a fundamentally different perspective on what creators actually need.
What I find really compelling about how Podcast Nation operates is that they came up through the influencer and brand partnership world before moving into audio.
So when they talk about monetization, they're not just talking about CPM rates and host read ads.
They're thinking about a full 360 degree campaign, even integrations, cross platform brand deals and helping shows build sustainable revenue that goes well beyond just a mid-roll ad.
And in this episode, we get into exactly what a podcast network does and does not do for its shows and how they select which podcast to bring on, what the threshold looks like if you're hoping to partner with a network, and the things you should absolutely look out for in a contract before you sign anything.
If you've ever wondered what working with a network actually looks like from the inside or how the biggest shows in this space actually get monetized, this is the conversation you're going to want to hear.
Hi, I'm Sam Brakegear and welcome to Mike's to Millions, your resource for growing and monetizing your health and wellness podcast.
Today's guests are entrepreneurs, media executives, and co-founders of Booj Media, a talent agency and podcast nation, a full-service podcast network home to top-ranking shows across lifestyle, wellness, business, and culture.
With backgrounds in influencer marketing, brand building, and digital storytelling, they've built their careers around one core belief.
Their mission is to empower creators to build sustainable, scalable careers while maintaining control of their voices and vision.
By blending sharp business insight with creative intuition, they're redefining what it means to build media in today's creator economy.
