Michigan Business Beat | Chris Andrews, Música Tequila | Award-Winning Releases & Grand Reserva

Originally uploaded October 13th, reloaded October 19th. Jeffrey Mosher welcomes back Chris Andrews, co-founder of Música Tequila, with Geri, his wife, out of Northville, MI, and splits time in Fort Meyers, celebrating major industry recognition and preparing to launch a highly limited 36-month Grand Reserva Extra Añejo (ah-NYEH-hoh) Chris, Música has had a lot of momentum recently, from Double Gold awards to strong Wine Enthusiast scores. What does that recognition mean for the business and the brand as you look to grow? You’re preparing to launch the 36-month Grand Reserva Extra Añejo.(ah-NYEH-hoh). What does this new release represent for Música as you move further into the premium and collector market? Música has built its identity around bringing together tequila and music. How does that differentiation help you compete in an increasingly crowded premium spirits market? You’re a family-owned Michigan company producing tequila in Jalisco and now gaining recognition beyond Michigan. What have you learned about building a national brand while staying connected to your roots? With Grand Reserva coming in November and more than 40 industry awards and accolades already behind the brand, what are the next business milestones you’re focused on for Música? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: X.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/ Música Tequila Strikes a Chord: World’s First Music-Driven Tequila House Builds Momentum with Award-Winning Releases, Top Industry Recognition and New Grand Reserva Two Double Golds honors, standout Wine Enthusiast scores and an upcoming 36-month Extra Añejo mark a significant milestone for the premium craft tequila brand NORTHVILLE, MICH. — September 28, 2026 — Música Tequila is hitting a new note in the young brand's growth. The family-owned, premium craft tequila brand is celebrating a wave of momentum driven by critical acclaim, stellar industry ratings and the highly anticipated drop of its most exclusive spirit yet — a highly limited 36-month Grand Reserva Extra Añejo. Founded by Chris and Geri Andrews, the world’s first music-driven tequila house is rapidly capturing national attention through a series of major milestones: A new collector’s expression. Música is preparing to introduce its first Grand Reserva Extra Añejo, a highly limited 36-month expression representing the brand’s most exclusive release to date. Double Gold recognition. Música’s Rock Reposado High Proof Reserva has earned Double Gold honors, adding to the brand’s growing collection of awards. “For us, what makes this especially meaningful is seeing all the pieces of Música coming together,” said Geri Andrews, co-founder and owner of Music Spirits. “From the beginning, we wanted to build something authentic that brought together exceptional tequila, our lifelong connection to music and a commitment to supporting music education and independent musicians. Música Introduces Its First Grand Reserva Extra Añejo Looking ahead, Música is preparing to introduce the pinnacle of its collection: its first Grand Reserva Extra Añejo, a highly limited collector's expression aged for at least 36 months. About Música Tequila Música Tequila is a family-owned Premium Craft tequila house founded by Chris and Geri Andrews with Agaves from Amatitán (Lowlands, Zona Valles,) and produced in Tequila, Jalisco, México. Made from 100% Blue Weber agave, Música combines authentic tequila craftsmanship with music through its proprietary Música Audio Infusion System. Working alongside Maestro Tequilero Hugo Yerenas Domínguez, Música produces an award-winning core collection, highly limited genre-inspired Reservas and its Grand Reserva collection.