May 28, 2026 · 45 min · 11 segments
Brady Falk is a Fitting Manager and Virtual Tour Van Master Fitter specialized in growing 2nd Swing virtual fittings to help golfers across the country find the best clubs for their game. Brady and…
Brady FalkGuestJordanHostWell, I, I don't know how much background you have about me and how frequently I, I go to the Minnetonka location.
But, uh, I have to ask, like, the, you know, the, the glaring questions, which is, like, I mean, how do you fit somebody without, you know, being with them in person and seeing stuff, like, on a launch monitor, right? Like, how does that process change for you? I imagine there's probably some, some pros and cons to it as well.
Like, you know, h- how do you actually go about it, and what is your guys' process? Like-
... do you do some different things that maybe they don't have to do in store that, you know, you guys, it's, like, part of your process, like finding wrist to floor and all that-
... type of stuff? Or, like, what is it?
There's a lot of tools that we use, and, um, it's very different than an in-person experience.
If you go into a fitting, you talk to your fitter before you start hitting balls or while you're warming up.
That pre-fitting interview where the go- the fitter's collecting all the information, um, kind of understanding what your tendencies are, what your goals are for the fitting, and then we take that to the next level and just really dive into all those details and get as much information as we can from the golfer.
One thing that we've kind of found and is kind of nice about those phone fittings and virtual fittings is that if you're not hitting balls in front of us, we, we can gather information from that golfer's perspective.
Yeah.
Or maybe on the screen if they're missing a little bit to the right but in their head they're missing further right, and we can, we can fix that a little bit easier 'cause it's their perception of how they're hitting the ball.
Mm-hmm.
Yeah
... you know, you're not relying on the data or their swing from that specific day.
So, you know, if they say that they hit the ball 300 but they're only at 260, it's kinda gonna change the results of the fitting.
Yeah.
But it's up to the golfer to, you know, give us whatever information they can, and we can go from there.
Yeah, 'cause I've, I've had those days where, like, you go in and, you know, like anything, uh, and I'm lucky enough to live 10 minutes away and can go in more frequently and kn- know a bunch of people there.
Well, I, I don't know how much background you have about me and how frequently I, I go to the Minnetonka location.
But, uh, I have to ask, like, the, you know, the, the glaring questions, which is, like, I mean, how do you fit somebody without, you know, being with them in person and seeing stuff, like, on a launch monitor, right? Like, how does that process change for you? I imagine there's probably some, some pros and cons to it as well.
Like, you know, h- how do you actually go about it, and what is your guys' process? Like-
... do you do some different things that maybe they don't have to do in store that, you know, you guys, it's, like, part of your process, like finding wrist to floor and all that-
... type of stuff? Or, like, what is it?
There's a lot of tools that we use, and, um, it's very different than an in-person experience.
If you go into a fitting, you talk to your fitter before you start hitting balls or while you're warming up.
That pre-fitting interview where the go- the fitter's collecting all the information, um, kind of understanding what your tendencies are, what your goals are for the fitting, and then we take that to the next level and just really dive into all those details and get as much information as we can from the golfer.
One thing that we've kind of found and is kind of nice about those phone fittings and virtual fittings is that if you're not hitting balls in front of us, we, we can gather information from that golfer's perspective.
Yeah.
Or maybe on the screen if they're missing a little bit to the right but in their head they're missing further right, and we can, we can fix that a little bit easier 'cause it's their perception of how they're hitting the ball.
Mm-hmm.
Yeah
... you know, you're not relying on the data or their swing from that specific day.
So, you know, if they say that they hit the ball 300 but they're only at 260, it's kinda gonna change the results of the fitting.
Yeah.
But it's up to the golfer to, you know, give us whatever information they can, and we can go from there.
Yeah, 'cause I've, I've had those days where, like, you go in and, you know, like anything, uh, and I'm lucky enough to live 10 minutes away and can go in more frequently and kn- know a bunch of people there.
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