RabbitHole

Thanks, Chet.

Recently, an increasing number of people have been tuning in to a hot new social video platform.

The catch? No one seems to remember downloading the app.

The new video sharing site, which goes by the name of Rabbit Hole, has seen explosive popularity, especially within the town of Mayfair, with users comparing the app to social juggernauts such as TikTok and Instagram.

Yeah, I mean, they killed it with the algorithm.

A lot of us are sick of the rage bait online, and Rabbit Hole is kinda fixing that.

So you'd say the content on the app is different from what you're accustomed to? More peaceful than what you've experienced using other platforms?

Eh, it's more that it feels organic, like how everything used to feel.

How so?

I'm seeing so much of what I like.

My friends and I are getting into magic, right? And we're seeing all kinds of deck-building advice, and it's all coming from actual local people and talking about local events.

It's not the same five influencers yelling at us about things that have nothing to do with our real lives.

This certainly seems to be the prevailing sentiment.

Across a number of interviews, opinions were clear: Rabbit Hole offers its users an overall more positive social media experience, one that prioritizes content relevant to the user's real life.

But how does that differ from other platforms, and what might it mean for the app's users? We spoke with neurologist Dr.

Ellen Hahn to find out.

So the primary reason we hear so much chatter about rage bait is because platforms that prioritize engagement metrics have a financial incentive to push agitated content toward us.

Couldn't they achieve the same engagement by tuning the algorithm to push content users genuinely enjoy interacting with?

As much as we all wish that was the case, practically speaking, no.

The research has been very clear.

Media that angers us taps into our brain's most primitive threat detection system.

Biologically, getting into an online argument activates the same psychological response your body exhibits during an actual life-threatening situation.

Wow.

Millions of years of evolution has hardwired us to focus our attention on eliminating these perceived threats to our wellbeing.

No amount of willpower is going to overcome that.