133: Turn Podcast Listeners Into Clients with Jenny Suneson

Ever have someone tell you they *love* your podcast... and then never actually buy anything from you? Or wonder why episodes you recorded two years ago basically don't exist anymore because nobody can find them? Here's the thing: podcasting is one of the best owned-media tools you have, but only if it's built to actually lead somewhere. Today I'm sitting down with Jenny Suneson, who has been in the podcasting world since 2018 and now helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their number one visibility strategy — to fix exactly that. ### What You'll Learn - Why your podcast name might be the single biggest SEO mistake you're making (and the easy fix if you're too attached to change it) - The often-overlooked places in your podcast settings where you can add searchable keywords - How to know if you've niched down too far — or not nearly far enough - Why "customer journey" is the most common blind spot for podcasters, even ones with a strong, established brand - The real reason most podcasters shouldn't chase sponsorships first (and what to prioritize instead) - Why auditing your back catalog could be the fastest way to grow your downloads this year ### Episode Highlights *Timestamps are estimates and will be confirmed against final edited audio before publishing.* - **\[00:00] Meet Jenny Suneson** — Podcasting since 2018, in the industry since 2019, and why she loves that podcasting doesn't change nearly as fast as social media - **\[04:00] The SEO ingredients most podcasters skip** — Why your first word matters, what to do if you love your "cute" show name, and the hidden keyword fields in your podcast host most people never touch - **\[10:00] How far is too far when niching down** — Jenny's own journey from "female entrepreneurs" to "mom entrepreneurs," and how to know when you've found the sweet spot - **\[14:00] Mapping the listener journey** — Why so many podcasters run their show and their business as two disconnected things, and the funnel that actually moves a listener toward becoming a client - **\[20:00] Monetization: products first, sponsorships last** — Why most podcasters chasing sponsorship deals are leaving money on the table, and where affiliate links fit in - **\[22:00] The one thing to do if you want to level up** — A full back-catalog audit, and the tool Jenny (and Jan) both use to track SEO rankings episode by episode ### Key Takeaway Jenny put it simply: most podcasters aren't struggling because their content is bad — they're struggling because they never built a way for a listener to become a lead. If you're not offering a next step, people don't know one exists. ### Resources Mentioned - Podcasting for Momshttps://www.podcastingformoms.co/podcast— Jenny Suneson's podcast, available wherever you listen - Connect with Jenny on her website - **PodSEO** (podseo.com) — the SEO tracking tool both Jenny and Jan use to see what keywords their shows are ranking for **CONNECT WITH JAN:** Here are all the best places and **FREE stuff** 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter **FIND ME HERE:** ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry **JOIN THE CONVO:** We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #marketingwithoutsocials and tag us for a chance to be featured in our next episode. **ABOUT THE HOST:** Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.