Talk to people about why it's so important to niche and what would you, like, how far is too far

when you're niching? Yeah, yeah.

I love that.

See, and for a long time, I was really alerted to niching down.

Like, it took me a long time to actually do it.

I just kept saying, I serve female entrepreneurs.

And like, that's a huge category of people.

But I would bet that I'm not the only person who's going to have an aha moment when you talk about this, because I just feel like it's it's low hanging fruit that so many of us have not taken advantage of.

So where is it that things need to be different for mom entrepreneurs, and what are some of the things that you do to make business work for you and motherhood?

Yeah.

I feel like a lot of the time we see these business strategies and we try to apply them to our lives, and they don't necessarily make sense.

Most business strategies that are not built for moms, the people are assuming that we have unlimited time and unlimited energy and unlimited consistency, and that is just not the case.

I feel like most strategies are built for someone who can just sit down for six to eight hours un- at a time uninterrupted, and that's just not really the case for most moms.

For me, my son and my daughter are both, my son's in kindergarten, about to go on first grade, and my daughter is in daycare.

She's two and a half.

Mm-hmm.