Jul 19, 2026 · 53 min · 13 segments
What if the secret to dominating the future of search isn't about chasing keywords, but about building a brand that AI simply cannot ignore? In this episode of Marketing vs. the World, I sit down…
Hannah Forbes-GeorgeGuest
Abbie DandoHost
And it's interesting because our audience on Clusive is, you know, it's PR, comms, marketing professionals.
So obviously I'm very well versed in all of those areas and it's given me a really good, unique perspective.
vantage point at the moment to see where these two disciplines are really sort of merging now as well um and it's it's really it's a really interesting time to see how those two disciplines are you know acting somewhat needing to act somewhat differently but for the same reasons yeah
And a lot of the times it's actually just making us better at our jobs and better at what we do.
So Before we go into the detail, I know that you have obviously put together this latest report, which is really insightful.
When we talk about about AI visibility, can you just confirm, first of all, what platforms you mean within that? I think there's a lot of.
So not misconception, but a lot of noise and people don't understand that we're talking about AI overviews, we're talking about AI mode, we're talking about chat GBT, etc.
So let's just explain when we're talking about AI search discoverability, like what we're actually talking about.
Yeah, and that's a really good place to start because it's expanding a lot and there is a bit of confusion.
So whether that's ChatGPT, which obviously has enormous scale, You've got AI overviews.
That's really important, although it's different to an LLM like ChatGPT.
And then you've got perplexity, which is really popular with people who are doing really heavy research-based type queries.
So anywhere you go to ask a question about a brand or for just general information, that's what we're talking about.
And it's interesting because our audience on Clusive is, you know, it's PR, comms, marketing professionals.
So obviously I'm very well versed in all of those areas and it's given me a really good, unique perspective.
vantage point at the moment to see where these two disciplines are really sort of merging now as well um and it's it's really it's a really interesting time to see how those two disciplines are you know acting somewhat needing to act somewhat differently but for the same reasons yeah
And a lot of the times it's actually just making us better at our jobs and better at what we do.
So Before we go into the detail, I know that you have obviously put together this latest report, which is really insightful.
When we talk about about AI visibility, can you just confirm, first of all, what platforms you mean within that? I think there's a lot of.
So not misconception, but a lot of noise and people don't understand that we're talking about AI overviews, we're talking about AI mode, we're talking about chat GBT, etc.
So let's just explain when we're talking about AI search discoverability, like what we're actually talking about.
Yeah, and that's a really good place to start because it's expanding a lot and there is a bit of confusion.
So whether that's ChatGPT, which obviously has enormous scale, You've got AI overviews.
That's really important, although it's different to an LLM like ChatGPT.
And then you've got perplexity, which is really popular with people who are doing really heavy research-based type queries.
So anywhere you go to ask a question about a brand or for just general information, that's what we're talking about.
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