So like it's all of these different teams, all these pieces trying to come together and Could you, yeah, dig into that a bit more and perhaps talk a bit about, I don't know, any guidance on that or are there any specific disciplines that each discipline each department should perhaps be focusing on to come together to to help with everything I didn't even mention reviews you then got you know customer relationships and stuff which is

yeah and I think the key thing you said was like I think you mentioned about like you know work the everyone working together and I think One of the key thing is narrative consistency.

So all of you have to be working together and the way that we've done it for ourselves here on inclusive is really having one joined up generative engine optimization strategy.

that falls under the brand team which includes so you've got brand you've got content you've got digital in there as well which looks after all of your paid and then we've got customer marketing as well so all of these which it looks at things like you know your g2 reviews we've got our social community manager who looks after all of our channels including reddit So there's all of these pieces that have to come together and you have to have it under a single strategy because otherwise, as you said, everyone's working in silos.

I think the key thing is, you know, you've got your website, right? You've got your annual blog.

You've got earned media.

You've got review sites, as you mentioned, which are really, really important to some LLMs.

Can you talk a bit about that? I was like, oh, that looks cool.