How to Audit and Optimize Your Content Marketing with Lee Densmer | Marketing Expedition Podcast

Lee Densmer is a content marketing strategist who helps B2B teams fix the costly content breakdowns that stall revenue growth. After analyzing more than two dozen established content programs, she identified 40 recurring issues that consistently sabotage performance—and literally wrote the book on how to solve them.   With 20 years of experience in B2B marketing, Lee created an efficient 3x5 content strategy to simplify content marketing, helping busy teams do more with less while finally seeing results. Known for her straight talk and clarity-first approach, she gives marketing leaders the tools to cut through com...