Marketing Execution with Mark Donnigan
Sep 15, 2026 · 20 min · 8 segments
Your sales team is spending months building trust one handshake at a time. Meanwhile, 95% of your market never hears your name until they are already buying from a competitor. Scott Baradell nails the…
Ninety-five percent of your market isn't ready to buy right now, yet most B2B companies dump their entire budget into chasing that tiny five percent.
After two decades building brands in enterprise tech, I've watched this play out over and over.
[upbeat music] Tune in, listen up, it's marketing time.
Bright ideas sparking, blowing your mind.
From strategies to big exit dreams.
Catch the buzz and join the execution.
Marketing convo.
This is the show for tech founders and leaders building B2B products and technologies.
[singing] From strategies to big exit dreams.
Catch the buzz and join the execution.
Marketing convo.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Ninety-five percent of your market isn't ready to buy right now, yet most B2B companies dump their entire budget into chasing that tiny five percent.
After two decades building brands in enterprise tech, I've watched this play out over and over.
[upbeat music] Tune in, listen up, it's marketing time.
Bright ideas sparking, blowing your mind.
From strategies to big exit dreams.
Catch the buzz and join the execution.
Marketing convo.
This is the show for tech founders and leaders building B2B products and technologies.
[singing] From strategies to big exit dreams.
Catch the buzz and join the execution.
Marketing convo.
