She Spent More Than She Made for Three Years and Was Too Ashamed to Tell Anyone: Nicole Laino on Debt, Human Design, and Finally Breaking Through

What happens when you know your business is a calling but you can't figure out why it isn't working? In this episode of Manifest, Manage & Multiply Money, Audrey Faust sits down with Nicole Laino, human design expert, Gene Keys guide, business strategist, and host of the top ranked podcast Unshakable with Human Design. Nicole works with established coaches, experts, and transformational entrepreneurs who know they are capable of more than their business is currently reflecting back to them. Nicole opens up about the first three years of her business where she spent more than she made, accumulated significant debt, and carried so much shame she could barely admit to herself what was happening. Her husband was supportive but the question "when is this going to work?" hung in the air. In this conversation she shares what finally shifted, how discovering human design gave her the map she had been desperately searching for, and how she went on to build a multi-six-figure business with a team of just two people. She also shares her powerful framework for treating emotional work like daily hygiene, why money beliefs are tied to emotional triggers not just thoughts, and how she personified money in a way that completely transformed her relationship with abundance. If you have ever felt like your business should be working but something invisible keeps getting in the way, this episode will show you exactly what that something is. Chapters 00:00 — Introduction to Nicole Laino  01:38 — What Nicole does and what lights her up  05:43 — How Nicole's relationship with money changed as her business grew  08:00 — The debt, the shame, and the question that hung in the air  10:22 — Why emotional work is like daily hygiene  12:28 — How niching down into human design changed everything  16:41 — Identity shifts and turning gifts up to 11  20:02 — Manifestation, meeting the universe halfway and letting go of the script  23:18 — Personifying money and shifting the energy of scarcity  26:44 — The lesson that finally broke through the six figure plateau  30:07 — How inner work and practical strategy work together  37:17 — Nicole's free secret podcast and where to find her  39:15 — Message to women on the edge of their next level In This Episode, You'll Learn: - Why money beliefs are tied to emotional triggers, not just thoughts, and why that distinction changes everything - How Nicole spent more than she made for three years and what finally broke the cycle - Why discovering human design gave her the map she had been searching for in every healing modality - How treating emotional work like daily hygiene transformed her capacity and resilience - Why the excuses you make will always reveal the beliefs that are holding you back - How Nicole personified money and used that practice to shift out of scarcity energy - Why optimizing what you already have beats constantly chasing something new - How Nicole built a multi-six-figure business with a team of just two people - Why being unshakable is not about pushing through — it's about taking care of yourself along the way Guest Free Gift If you have ever wondered how human design fits into building a profitable business, Nicole Laino's secret podcast Aligned and Profitable is exactly what you need. This private podcast takes you through Nicole's full framework for using human design in your business and the strategies she used to grow revenue 50% year over year and profit 70%. You can access it by DMing Nicole the words secret podcast on Instagram at Nicole Laino Official or by going directly to https://nicolelaino.com/masterclass Connect with Nicole Laino - Podcast: Unshakable with Human Design - Instagram: instagram.com/NicoleLainoOfficial - Substack: Nicole Laino Human Design - Website: https://nicolelaino.com/ # About the Host Audrey Faust, MBA, is known as The Manifesting CFO. For more than two decades she has worked with multi-six and seven-figure businesses, helping entrepreneurs understand their financials, strengthen profitability, and build long-term wealth. Through her work, Audrey has witnessed the identity shifts and leadership evolution that occur as businesses scale—and the powerful role that money mindset plays in sustainable success. # Subscribe & Follow If you enjoyed this episode, consider leaving a review or sharing it with another woman entrepreneur who would benefit from these conversations. And until next time… Keep manifesting, managing, and multiplying your money. If you’re ready to go deeper, I’ve got some powerful ways to support you. Join me inside my world: 🌐 Website: https://www.audreyfaustconsulting.com/ 📸 Instagram: https://www.instagram.com/manifesting\_cfo/ 💼 LinkedIn: https://www.linkedin.com/in/audreyfaust/ 🎥 YouTube: https://www.youtube.com/@TheManifestingCFO