Jul 28, 2026 · 46 min · 11 segments
Leaders often confuse three different things: a goal, a strategy, and motivation. A goal describes the result. A strategy explains how the organization will achieve it. Motivation may help people…
Geoffrey TumlinHost
Cindi BaldiHost
And so if your company – is relying on amping up your motivation, that is usually a sign that the strategy is missing.

It's really like it's this new product or this is this new thing that we figured out.

But in its simplest, a strategy derives from something you can do that other people can't or an idea you have that other people don't.

Some of the richest people we've ever met in our life have extremely simple and not sexy business models.

One of our clients that we work with and we've worked with for decades, and they're enormously successful, basically figured out a way to make used cars more valuable at no cost to the people who own the used cars.

And so if your company – is relying on amping up your motivation, that is usually a sign that the strategy is missing.

It's really like it's this new product or this is this new thing that we figured out.

But in its simplest, a strategy derives from something you can do that other people can't or an idea you have that other people don't.

Some of the richest people we've ever met in our life have extremely simple and not sexy business models.

One of our clients that we work with and we've worked with for decades, and they're enormously successful, basically figured out a way to make used cars more valuable at no cost to the people who own the used cars.
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