Aug 12, 2026 · 37 min · 8 segments
What if you could market your coaching without constantly trying to keep up with what everyone else is doing? In this episode, I introduce a new concept I call alignment marketing and share why your…
They have a hard time with seeing what everyone else is doing, their brain telling them to assimilate, to survive, to be successful, to make money, and a lot of what everybody else is doing is not what aligns for them.
In my entrepreneur membership, I teach a lot like how I'm going to talk to you today from a emotional state perspective and energetics and emotional alignment, emotional congruence.
And if you're in my 2K, my 200K, my $2 million group, you're hearing it from more of like a practical strategy business perspective.
But I taught a webinar many times a few years ago called The Marketing Essentialist.
And what I taught in that webinar, if I could give you like a 60 second blurb and be very concise, I would say what I taught is what everyone sees on the internet when you see ads and when you see accounts that are constantly showing up in your feed with 500,000 followers, a million followers, because you see that so frequently, you believe that is the way you have to be in order to be successful.
The top people who are so experienced, their messaging is so dialed in, their audience is so built.
They have every single skill stacked in their favor to make performing at the highest level online work for them, including myself.
So if you were seeing me constantly in your inbox and thinking that's what you had to do, that's what I'm doing at my level.
And so I would say 99% of coaches are making good money and not doing the funnel method, not doing the like, I have to have a million followers and I have to have like constant freebies and leading them into funnels and sales pages and all the like complicated trip wires and the deadline funnels and...
All of the things like buy this thing for $7 and then this thing for $47 and then this thing for $97 and then this thing for $2,000.
All of those really step-by-step marketing methodical ways of doing business are the 1% business funnel.
They have a hard time with seeing what everyone else is doing, their brain telling them to assimilate, to survive, to be successful, to make money, and a lot of what everybody else is doing is not what aligns for them.
In my entrepreneur membership, I teach a lot like how I'm going to talk to you today from a emotional state perspective and energetics and emotional alignment, emotional congruence.
And if you're in my 2K, my 200K, my $2 million group, you're hearing it from more of like a practical strategy business perspective.
But I taught a webinar many times a few years ago called The Marketing Essentialist.
And what I taught in that webinar, if I could give you like a 60 second blurb and be very concise, I would say what I taught is what everyone sees on the internet when you see ads and when you see accounts that are constantly showing up in your feed with 500,000 followers, a million followers, because you see that so frequently, you believe that is the way you have to be in order to be successful.
The top people who are so experienced, their messaging is so dialed in, their audience is so built.
They have every single skill stacked in their favor to make performing at the highest level online work for them, including myself.
So if you were seeing me constantly in your inbox and thinking that's what you had to do, that's what I'm doing at my level.
And so I would say 99% of coaches are making good money and not doing the funnel method, not doing the like, I have to have a million followers and I have to have like constant freebies and leading them into funnels and sales pages and all the like complicated trip wires and the deadline funnels and...
All of the things like buy this thing for $7 and then this thing for $47 and then this thing for $97 and then this thing for $2,000.
All of those really step-by-step marketing methodical ways of doing business are the 1% business funnel.
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3 of 7
Refuse Fear-Based Marketing
Fear-based selling undermines the trust coaching requires
Sell From Client Power
Effective marketing addresses fears without diminishing clients
Wisdom Has No Expiration
Credibility matters more than temporary algorithmic visibility
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