Sep 22, 2026 · 53 min · 10 segments
Designing is a practice that is dependent on tomorrow. We are evolving, improving, beautifying or expanding through design of all objects. When your world is destroyed, what can a designer draw upon…
Julie ConwayHost
Aidin ArdjomandiGuest
Nima BavardiGuest
And you had just come from Iran and you had your... special treats, your cookies from home, and we sat and had tea, the light.

And I do find some things like this, when you have the story, like Aiden is saying, the the you may just be in love with the light for whatever reason or whatever the product you just are stopped in your tracks because this product is it's beautiful or it has an angle or it has something that's very special to it and then when you are connected to the story now we're in the heart center and now we really love it now we're we're we're um Understanding how that product came to life and the point that it is helping us either solve a problem or make some kind of impact in our lives.

And I think the modern world right now, we have a lot of just stamped out, like everything is like, oh, how cheap can it get? How fast can we make it? And it has no story.

with zero color zero oh curves cost money angles or that extra beautiful button costs money so we don't want to put it on there you know because we want to save money in the process and it's like what is that what we're doing you know we're not putting a beautiful detail on the design because it costs no We really, really need to be providing beauty at the utmost level because what else are we doing? We may as well just go live in a white room with no furniture, you know, if we're going to do this.

Julie, I want to add something because I know that Nima loves Karim Rashid and you may too.

I love the way he think, but I don't like his designs because Karim Rashid says that I designed this object and it's beautiful.

The relationship between the designer and the user must be two-sided, not one-sided.

And you had just come from Iran and you had your... special treats, your cookies from home, and we sat and had tea, the light.

And I do find some things like this, when you have the story, like Aiden is saying, the the you may just be in love with the light for whatever reason or whatever the product you just are stopped in your tracks because this product is it's beautiful or it has an angle or it has something that's very special to it and then when you are connected to the story now we're in the heart center and now we really love it now we're we're we're um Understanding how that product came to life and the point that it is helping us either solve a problem or make some kind of impact in our lives.

And I think the modern world right now, we have a lot of just stamped out, like everything is like, oh, how cheap can it get? How fast can we make it? And it has no story.

with zero color zero oh curves cost money angles or that extra beautiful button costs money so we don't want to put it on there you know because we want to save money in the process and it's like what is that what we're doing you know we're not putting a beautiful detail on the design because it costs no We really, really need to be providing beauty at the utmost level because what else are we doing? We may as well just go live in a white room with no furniture, you know, if we're going to do this.

Julie, I want to add something because I know that Nima loves Karim Rashid and you may too.

I love the way he think, but I don't like his designs because Karim Rashid says that I designed this object and it's beautiful.

The relationship between the designer and the user must be two-sided, not one-sided.
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