Salone del Mobile

And now, on to today's episode.

Design Innovation at Salone 2026, Embracing Resilience, Sustainability, and Digital Fabrication.

The 2026 Salone del Mobile Milano showcased a resilient and evolving global design market, emphasizing cross-border collaboration, technological integration, and emerging markets.

Published to INS.Design, May 13, 2026.

So I decided that that was not a good use of my skills and time.

And, you know, I was attending the Salon del Mobile in Milan, which is all, you know, 60-something white men, you know, archistars dictating what the style of next year is going to be around about.

Yeah, I decided that was not my world.

So I moved to London and I did master innovation management.

BYD's Denza premium brand is the first Chinese volume premium mark to launch in in Europe.

They did it at Milan Design Week alongside Prada and Gucci and Fendi.

We'll take a break and we'll come back and we'll talk about aviation and trucking.

Stick around.

So that's, that's a really exciting project.

And then more recently w-we've been working with, um, an automotive brand to actually, uh, score the sound that they're creating at Milan Design Week, so creating a, a holistic-

Interesting

... sonic experience for that brand-

Which kind of brings me to H&M.

And for those people listening or watching that don't know, you know, during Salone del Mobile, which is Milan Design Week, earlier this year, Kelly and H&M unveiled a pretty significant landmark collaboration.

I think it was the first collaboration, Kelly, that H&M has done in the world of home and design?

It's the first.