Aug 18, 2026 · 9 min · 4 segments
Today I'm chatting with Julia Starr, Founder / Coach at Julia Starr Coaching. Julia and I initially connected through Dreamers // Doers, and it was interesting how much synchronicity we and our…
Chedva LudmirHost
Julia StarrGuest
Yeah, I think if my business took me to couples therapy, they would say that I have shiny object syndrome, that I'm always looking for the next best thing, which I would hate to be accused of in a relationship.
But I think in my business context, I am guilty as charged and maybe need some therapy on the topic.
god that's so relatable it's like i feel like nine out of ten people could you know um because it's always so more exciting and more fun to work on the next big thing right
But I would say if I took my business to couples therapy, I would say I'm evolving and you're not evolving.
So I feel like it's all about what side of the table you're sitting at in terms of what you see the problem.
And so I think There's always that tension I think for entrepreneurs of like, should my business reflect, how much should my business reflect me versus how much should my business be designed around the need that I'm filling in the market? And sometimes those things are totally aligned.
And I think that comes down to the entrepreneur and what feels really good for you.
And I'm always walking that line of how much as I change, should my business change? Or should I hold my business separate kind of from my own evolution, execute and then maybe build a second business or a third business to reflect the new ideas and new kind of shiny objects that I'm attracted to? So I'm still figuring it out, but I'm more in the line of my business should evolve or I should give myself opportunity to launch new products or services to reflect where I'm at and what's changed for me over the last nine years.
Yeah, I think if my business took me to couples therapy, they would say that I have shiny object syndrome, that I'm always looking for the next best thing, which I would hate to be accused of in a relationship.
But I think in my business context, I am guilty as charged and maybe need some therapy on the topic.
god that's so relatable it's like i feel like nine out of ten people could you know um because it's always so more exciting and more fun to work on the next big thing right
But I would say if I took my business to couples therapy, I would say I'm evolving and you're not evolving.
So I feel like it's all about what side of the table you're sitting at in terms of what you see the problem.
And so I think There's always that tension I think for entrepreneurs of like, should my business reflect, how much should my business reflect me versus how much should my business be designed around the need that I'm filling in the market? And sometimes those things are totally aligned.
And I think that comes down to the entrepreneur and what feels really good for you.
And I'm always walking that line of how much as I change, should my business change? Or should I hold my business separate kind of from my own evolution, execute and then maybe build a second business or a third business to reflect the new ideas and new kind of shiny objects that I'm attracted to? So I'm still figuring it out, but I'm more in the line of my business should evolve or I should give myself opportunity to launch new products or services to reflect where I'm at and what's changed for me over the last nine years.
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