phase right

now of transitioning and thinking about what comes next.

And so I think There's always that tension I think for entrepreneurs of like, should my business reflect, how much should my business reflect me versus how much should my business be designed around the need that I'm filling in the market? And sometimes those things are totally aligned.

Sometimes they're a little misaligned.

Sometimes there's a really big gap between them.

And I think that comes down to the entrepreneur and what feels really good for you.

And I'm always walking that line of how much as I change, should my business change? Or should I hold my business separate kind of from my own evolution, execute and then maybe build a second business or a third business to reflect the new ideas and new kind of shiny objects that I'm attracted to? So I'm still figuring it out, but I'm more in the line of my business should evolve or I should give myself opportunity to launch new products or services to reflect where I'm at and what's changed for me over the last nine years.

Like it's so rich, like there's so many things inside this.

Like, change is inevitable, right? Change is happening whether we like it or not.

Yeah, exactly.

Right.

And so if we can find a way to not resist it, and especially if it's change that we want and have intellectually decided we want, it would be a beautiful thing if our body would not resist it in the way that it does.

And so everyone has a different immunity, and, and what I work with people to uncover is what is their big assumption? "If I do this, then this will happen," and usually a negative connotation.

Like, it's the big assumption that's keeping them from making the change.

And for your clients it might be, you know, "If I take on this new lifestyle," or, "If I take on this new belief," then, like, what is the fear or worry? Like, what actual...

Mm.