May 24, 2026 · 17 min · 12 segments
Most entrepreneurs build businesses that trap them instead of freeing them. In this episode Rocco Cozza, a seasoned business attorney and entrepreneur, reveals how to systematize, scale, and structure…
Rudy MawerHostRocco CozzaGuest
And, uh, you just, you know, you don't learn this stuff, but most people learn it when they sell their first business and lose tons of money.
What-- How did you get into the, like, helping entrepreneurs and business owners understand how to structure to sell?
So I've been an entrepreneur basically my whole life, and being a lawyer was kind of a means to an end for me.
Like, I knew that I wanted to be able to start my own business, but I didn't, I want- didn't wanna be a lawyer working at a big firm.
So I started a law firm when I left corporate America, and I had my own businesses that I grew and sold myself, and then I just started working with...
I started with a lot of athletes and entertainers where they were kind of building companies.
Well, that, the interesting part is, yeah, they, they do, and they, they wanted a lot of the advice for free.
So I started working with them, and then I just saw this need in the marketplace.
And, uh, you just, you know, you don't learn this stuff, but most people learn it when they sell their first business and lose tons of money.
What-- How did you get into the, like, helping entrepreneurs and business owners understand how to structure to sell?
So I've been an entrepreneur basically my whole life, and being a lawyer was kind of a means to an end for me.
Like, I knew that I wanted to be able to start my own business, but I didn't, I want- didn't wanna be a lawyer working at a big firm.
So I started a law firm when I left corporate America, and I had my own businesses that I grew and sold myself, and then I just started working with...
I started with a lot of athletes and entertainers where they were kind of building companies.
Well, that, the interesting part is, yeah, they, they do, and they, they wanted a lot of the advice for free.
So I started working with them, and then I just saw this need in the marketplace.
Every episode on Radar is fully transcribed, speaker-labeled, and rich with metadata. Here is a taste of this one. Try Radar for free to see the rest.
3 of 5
Plan Exit Years In Advance
Wondering when to plan your business exit?
Buy Companies With Zero Cash
Think acquisitions require cash? Hear this approach.
Do You Even Have Numbers?
Due diligence question entrepreneurs often forget entirely.
+2 more clips · 1 min 17 sec of audio in all
7 of 17
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
All 5 clips — the highlight moments, each cut as its own audio, with a title and a speaker
All 12 segments — the transcript broken into labeled sections, every ad read marked
All 17 topics — jump to every other episode discussing the same subject
Every related episode — other shows Radar links to this one
No account is needed to search Radar.
