Sep 1, 2026 · 27 min · 13 segments
In this episode, host Carla Buzasi, CEO of WGSN, is joined by Andrea Bell, Vice President of Creative Intelligence at WGSN, to explore the Sentient Consumer white paper. They discuss how GenAI will…
Andrea BellGuest
Carla BuzasiHost
So what we're seeing now is before any go-to-market strategy and before any deployment or product development, even in product testing now, they're doing sentiment layers or sentiment interactions where effectively, you know, you'd be like, wait, feel, purpose, how is it going? How many people we're trying to hit? What you map your...
product deployment when you map your activation you do a pre-emotion or sentiment mapping to it and it sounds like a silicone buzzword but it really does matter so at what point do you want them to feel joy yeah at one point do you want them to feel anticipation at what point do you want you and i hate to say it guys i'm just going to be blunt deliver on the cell if you don't have that emotion map to your g to m strategy you're going to be falling behind so
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So what we're seeing now is before any go-to-market strategy and before any deployment or product development, even in product testing now, they're doing sentiment layers or sentiment interactions where effectively, you know, you'd be like, wait, feel, purpose, how is it going? How many people we're trying to hit? What you map your...
product deployment when you map your activation you do a pre-emotion or sentiment mapping to it and it sounds like a silicone buzzword but it really does matter so at what point do you want them to feel joy yeah at one point do you want them to feel anticipation at what point do you want you and i hate to say it guys i'm just going to be blunt deliver on the cell if you don't have that emotion map to your g to m strategy you're going to be falling behind so
