Clara Sieg (Loonen): Water Can't Be Organic, and Conventional Treatment Makes It Worse

The USDA Organic certification launched in 2002 and water will never qualify for it. Not because of a loophole, but because water isn't grown. That single fact sits at the center of everything Clara Sieg is building at Loonen, and it exposes a quiet gap in the clean-living movement that most consumers have never thought to question. Clara spent 14 years in venture capital before a round of IVF sent her down a rabbit hole she couldn't climb out of, and water turned out to be the one household category with no good answer. What we...