This week on Life Stories, I’m joined by Khalid Maidan, co-founder of Clinical Physio, to hear the story behind his journey from aspiring physiotherapist to entrepreneur, educator and business owner.
What really stood out to me about Khalid’s story is that Clinical Physio wasn’t built overnight. It started with a simple frustration from his own early career: he wanted to learn more, but the courses he attended often felt like they were aimed at experienced specialists rather than students and new graduates. That experience became the motivation to create something different – education that met people at the level they were actually at.
From filming assessment videos on weekends with limited money and equipment, to building an online education business with a huge following, Khalid takes me through the highs, the setbacks and the sheer amount of work that went on behind the scenes.
We also talk about how COVID changed the direction of Clinical Physio, the unexpected growth that came from giving away free education online, and the difficult decision Khalid eventually faced: whether to remain working four days a week in the NHS or take the risk of leaving and committing fully to the business.
But this conversation goes far beyond physiotherapy and business.
We get into imposter syndrome, communication, clinical reasoning, the pressure new graduates face, the importance of learning from real people rather than just textbooks, and why sometimes you have to be comfortable being uncomfortable.
Khalid also shares one of the biggest lessons from his journey: you don't need to know that a decision will work before you make it. You need to believe that, if it doesn't work, you will be capable of adapting.
That idea really resonated with me. So much of life is about worrying what happens if things go wrong, when perhaps the better question is: what will I do if they do?
This is a fascinating conversation about taking chances, building something from scratch, learning from setbacks and having the belief to keep moving forward.
Welcome to Life Stories with Andy Thomas.
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