Let's Get Digital with Carrie Charles
Sep 9, 2026 · 35 min · 16 segments
In this episode, Jessica Herrala, Vice President of North America at Buildots, shares how three decades in…
Jessica HerralaGuest
Carrie CharlesHost
So what makes Buildots different, the platform different than, let's say, other construction platforms that are out there?

I mean, this AI progress tracking kind of thing that we're doing is, there's only a couple of us.

There's actually only, like, three of us that do it, so it's a really small space.

What I would tell you is, what Buildots does differently is a couple of things.

... we're not a, we're not a tech person coming in and being like, "Let's go look at this." We're like, "Okay, get it.

Let's use data to fix it," right? And the second thing is connected to that, which is we are really hands-on.

Like, we call it white glove service, which is kind of marketing jargony, but it's actually true.

On these big data center projects that we're on, we actually have people embedded full time on the project, yeah, that end up essentially being project managers of Buildots.

And so they literally sit in meetings and listen, because they know what the hell they're talking about, and they hear the problems, and they can sit there and say, "I, I've got the data to solve that problem." And then we're teaching people how to fish, right? So then they know how to do it, because this is a new concept.

It's a new concept of trusting the data and not, you know, just listening to our gut instinct.

And then the third thing is also related to the construction thing, which is we're really listening to our customers, right? We are well-funded.

So what makes Buildots different, the platform different than, let's say, other construction platforms that are out there?

I mean, this AI progress tracking kind of thing that we're doing is, there's only a couple of us.

There's actually only, like, three of us that do it, so it's a really small space.

What I would tell you is, what Buildots does differently is a couple of things.

... we're not a, we're not a tech person coming in and being like, "Let's go look at this." We're like, "Okay, get it.

Let's use data to fix it," right? And the second thing is connected to that, which is we are really hands-on.

Like, we call it white glove service, which is kind of marketing jargony, but it's actually true.

On these big data center projects that we're on, we actually have people embedded full time on the project, yeah, that end up essentially being project managers of Buildots.

And so they literally sit in meetings and listen, because they know what the hell they're talking about, and they hear the problems, and they can sit there and say, "I, I've got the data to solve that problem." And then we're teaching people how to fish, right? So then they know how to do it, because this is a new concept.

It's a new concept of trusting the data and not, you know, just listening to our gut instinct.

And then the third thing is also related to the construction thing, which is we're really listening to our customers, right? We are well-funded.
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