the referral engine (feat. Benas Leonavicius)

So tell me a little bit about what, uh, before we kind of dive in, how did you get into, uh, business and kind of into the web industry, and what's been some of the, uh, biggest things that you've learned most about the internet so far?

Uh, I mean, my biggest inspiration was my father.

He, he was, like, always, like, a businessman, basically from, uh, from, um, from when he was young.

And I kind of always knew that I will probably pivot into business.

Uh, however, I didn't think I would, uh, uh, pivot straight out of university.

I thought I was gonna kind of go get a job and sort of work there, um, get some experience, and then maybe sort of create something on my own.

I always had that urge.

But, uh, uh, it kind of so happened to be that I kind of started freelancing as soon as I...

Actually, during my university years, and then when I finished uni, uh, right after, I kind of just continued to do that full time.

And, you know, we're, like, 10 years later now.

So, uh, yeah, I kind of always knew that I'm gonna sort of end up in this situation.

Just didn't think it would be that, uh, uh, that soon.

From the time that you've, um...

From the things that you've learned a lot about the SEO and all this stuff, what's been the most surprising thing that you've learned about, um, internet browsing and just kind of, like, the search engine optimization?

Oh, that's, um, d- tough question since, uh, uh, SEO or search engine optimization in general has been changing a lot, um, e- ever since it kind of began, ever since kind of Google took off as the main search engine that we all use today.

Um, Google has been improving and changing things actually for the last, like, 15, 20 years.

So it's difficult to say what I've learned since you...

When you're in this industry, you kind of have to, uh, relearn, uh, a lot of new things since Google releases new algorithm updates, meaning the rules of the game change, meaning you have to kind of adapt, uh, what you do.

So if some other professions, let's say if you're, like, a graphic designer, once you know the tools, I mean, yes, they are improving, yes, they are changing, but once you know how to, for example, use the tools, it's pretty much the same thing over and over.

With search engine optimization, there are, there have been a lot of changes.

And ever since AI came, came into play, it's kind of been the biggest shakeup in the, um, the, uh, search, uh, world.

And now we actually don't know where we're going.

So it's, uh, it's now kind of a battle between AI search and traditional Google search.

And basically we're just kind of seeing how things play out and seeing who will win this battle.

But, uh, um- W- I've been learning so, like every single year there's been at least five or six Google updates.