Aug 21, 2026 · 14 min · 9 segments
Send us Fan Mail ***Why do some people seem to command attention before they’ve really said anything, while others struggle to make an impact even…
Gerry MurrayHost
Kate Walker-MilesGuest
Caroline GoyderGuest
I think that's such a helpful place to start because a lot of leadership communication advice can quietly push us in the wrong direction.
It can make it sound as though presence is about style, about polish, about performance, or learning how to look and sound like some idealized version of a leader.
It's about whether we feel credible within ourselves, and therefore, credible to other people.
And that matters because our behavior is doing much more than delivering information.
I'm going to go right back to core fundamentals and think about how people make decisions, whether to follow you, whether to do what you're trying to influence them to do.
And as you'll know, Joey, there's masses and masses of research about how people make those decisions.
Advertisers have known this forever, haven't they? So if I want to help people make those decisions, if I overload them with just pure fact, they're not going to be able to make the decision in the way that they might if I help them to feel what I need them to feel.
So if my behaviour is bleeding through to people, I have an agenda here, I need my thing, it's coming from a place of fear and grip, I'm going to be creating that in other people.
So they're going to be reading themselves and they're going to be feeling fear and tension and grip.
I can create thoughts that are clear and concise, and I can give voice to them in a way that moves people.
I think that's such a helpful place to start because a lot of leadership communication advice can quietly push us in the wrong direction.
It can make it sound as though presence is about style, about polish, about performance, or learning how to look and sound like some idealized version of a leader.
It's about whether we feel credible within ourselves, and therefore, credible to other people.
And that matters because our behavior is doing much more than delivering information.
I'm going to go right back to core fundamentals and think about how people make decisions, whether to follow you, whether to do what you're trying to influence them to do.
And as you'll know, Joey, there's masses and masses of research about how people make those decisions.
Advertisers have known this forever, haven't they? So if I want to help people make those decisions, if I overload them with just pure fact, they're not going to be able to make the decision in the way that they might if I help them to feel what I need them to feel.
So if my behaviour is bleeding through to people, I have an agenda here, I need my thing, it's coming from a place of fear and grip, I'm going to be creating that in other people.
So they're going to be reading themselves and they're going to be feeling fear and tension and grip.
I can create thoughts that are clear and concise, and I can give voice to them in a way that moves people.
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