Jul 6, 2026 · 37 min · 12 segments
Build or buy, it sounds like a simple question, but for most organizations, it's one of the most consequential and poorly structured decisions they make. In this episode, Matthias sits down with…
Phillip MesserschmidtGuest
Matthias ReinwarthHostYou highlighted that already, but to show the origin of what we are talking today about is that you actually bring together the two skills that people working with and for Kuppinger Kohl One is the advisory work, so talking, working with our customers, our clients, supporting them in decision-making processes.
On the other hand, the writing exercise, the analysis, taking one step back and saying, looking at what have I learned from several engagements, what have I learned from several vendors, where we as analysts can shine.
The question is, and we support organizations all the time with two choices, how we call them.
The question is, why do I have to buy at all? Can't I build that myself? And that is what we want to talk about.
I mean, you can make it a simple question, can say the right or the left way.
So what seems to be a simple operational question, do I want to buy something or make it myself? becomes much more complicated if you have a structured approach.
You highlighted that already, but to show the origin of what we are talking today about is that you actually bring together the two skills that people working with and for Kuppinger Kohl One is the advisory work, so talking, working with our customers, our clients, supporting them in decision-making processes.
On the other hand, the writing exercise, the analysis, taking one step back and saying, looking at what have I learned from several engagements, what have I learned from several vendors, where we as analysts can shine.
The question is, and we support organizations all the time with two choices, how we call them.
The question is, why do I have to buy at all? Can't I build that myself? And that is what we want to talk about.
I mean, you can make it a simple question, can say the right or the left way.
So what seems to be a simple operational question, do I want to buy something or make it myself? becomes much more complicated if you have a structured approach.
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