How to Sell Value Over Price (And Close Bigger Deals)

From sewer pipes to sales pitches, Romm Jackson's career has been anything but conventional. In this episode, Romm Jackson, Head of Sales at Modo Studios, shares how an unplanned career path shaped the way he sells. His journey took him from leading a Planet Fitness location through COVID to working in industrial manhole repair and overseeing international call centers at TravelPass, with each role teaching him something new about people and persistence. Romm and host Frank Dolce also discuss the power of needs-based selling, how Modo stands behind its ad work with a performance guarantee...