The Anatomy Of A Top 1% AI-Native Agency

We're going to get deep into systems today.

We're going to get nitty on the components.

But before we do, let me show you the numbers behind the scenes in one of the agencies in my current portfolio.

We have 98 active clients right now, getting around five clients per month, but rapidly scaling that, but running at 64% net.

net margins in the business, which is unheard of in the agency space with a five-person delivery headcount.

Now, how exactly can we do this? Because not just every agency can suddenly operate at 60% margins.

We've got to make sure we have all the successful components of a top 1% agency before we even think about bolting AI onto our company.

Because AI on an existing shit business just amplifies a shit business.

AI is the great amplification of what already is.

We do things faster, we do things more efficiently, and we do things cheaper.

But if the thing we're doing is already shit, we're just going to do more of that shit.

So how do we make sure our agency is actually top 1% in its core? What are the core components? Well, the first thing...

is elite positioning.

We've got to make sure that we have a very clear ICP, our ideal customer profile, exactly who it is that we want to work with.

We've got to get relentlessly good at saying no to 90% of the people that come past our desk.

And we've got to present those people with an irresistible offer, something they simply cannot say no to.

We're a standout brand.

We don't want to look like everybody else in the market.

Think about your brand and how you can be unboxable.

Now, once we've got the positioning in check, we need predictable deal flow.

An agency will never survive if it cannot predictably bring in clients.

That starts off, of course, with lead generation.

We've got to know exactly where to find clients and be able to get them predictably into our ecosystem.

And ultimately, we need a strong sales conversion mechanism.

If you, as the founder...