John Kitchens Coach Podcast Experience
Oct 9, 2026 · 44 min · 14 segments
Your background is not a liability. In this episode, I sit down with Jerry Van Leeuwen, a former paramedic turned real estate team leader out of Waterloo, Canada, who took every skill he built on the…
So Jerry, I want to shift gears with you a little bit because you have really taken on the, I don't want to say obligation, but you took to the challenge of kind of the mantra that we've really lived by for the last couple of decades, right? We always say it's not the best real estate agent that wins.
And I'm really like, inspired by your level of commitment and really becoming the best marketer that you can possibly be.
And one of the conversations, and this was one of my biggest ahas and takeaways so far this year.
And, you know, we talk about, right, like the best marketer usually takes all three positions on the, on the podium, right? First, second, third is always the best marketer.
And it was stated that if you want to collapse time and accelerate your ability to be a world-class marketer, learn how and study to write ads.
What are all of the marketing skill sets required to be successful with writing and running ads that produce a positive ROI that allows you to print money? Like think through all of the marketing functions required to run ads that perform at a world-class level,
So what do you got to know? You got to know who your target audience is, right? Who's the target?
So you got to know pain, pain, pleasure, right? So you got to understand that you got to understand their demographics.
What are their desires? What are their interests? Then you got to know how to write copy, right?
So Jerry, I want to shift gears with you a little bit because you have really taken on the, I don't want to say obligation, but you took to the challenge of kind of the mantra that we've really lived by for the last couple of decades, right? We always say it's not the best real estate agent that wins.
And I'm really like, inspired by your level of commitment and really becoming the best marketer that you can possibly be.
And one of the conversations, and this was one of my biggest ahas and takeaways so far this year.
And, you know, we talk about, right, like the best marketer usually takes all three positions on the, on the podium, right? First, second, third is always the best marketer.
And it was stated that if you want to collapse time and accelerate your ability to be a world-class marketer, learn how and study to write ads.
What are all of the marketing skill sets required to be successful with writing and running ads that produce a positive ROI that allows you to print money? Like think through all of the marketing functions required to run ads that perform at a world-class level,
So what do you got to know? You got to know who your target audience is, right? Who's the target?
So you got to know pain, pain, pleasure, right? So you got to understand that you got to understand their demographics.
What are their desires? What are their interests? Then you got to know how to write copy, right?
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
