AI Without Blind Trust
Researchers are using AI without surrendering understanding.
Jinhua Zhao: AI, Learning, Mobility and Cities
Sep 19, 2026 · 46 min · 12 segments
EPFL's Michel Bierlaire — creator of Biogeme and one of the field's foundational voices in discrete choice modeling — joins Jinhua Zhao to lay out the next generation of travel demand models. The…
Michel BierlaireGuest
Jinhua ZhaoHost
For most models, it's always the trade-off between the behavioral richness and the computational cost we have.

And remember while learning the Deuce-Troy model, we're running the multi-logic model, we'll talk about six different mode choice on this.

Later, even we'll talk about destination choice, we may have a 500 traffic zones.

What's the dimensionality? What's the scale of magnitude here on the number of possible states? Oh, I'm talking about billions.

And there are techniques, especially in the context of the Markov chain Monte Carlo simulation, which are designed to simulate complex distributions actually defined on this combinatorial space.

One of them is called Metropolis Hastings, and this is really designed to actually focus on what matters.

So just to give you an example, even if you have billions of alternatives, Most of them are irrelevant because they are completely off.

So if you are able quite easily or quite fast to identify the alternatives that matter, those who are really competing with the one that you observe, then you can actually reduce the operational size of the problem.

They actually slice the problem into pieces and get hit very fast on the irrelevant parts so that we can focus on the smaller part that really matters.

Forget about all the dominated alternatives that we don't even need to look at them and focus only on those which are actually competing with the observed alternative to understand why this one was chosen and this one was not chosen.

I have a student right now who has been able to estimate a logit model with the thousands of alternatives using only a binary logit at each iteration.

You cannot take any alternative, but it's actually working quite well and it's promising.

For most models, it's always the trade-off between the behavioral richness and the computational cost we have.

And remember while learning the Deuce-Troy model, we're running the multi-logic model, we'll talk about six different mode choice on this.

Later, even we'll talk about destination choice, we may have a 500 traffic zones.

What's the dimensionality? What's the scale of magnitude here on the number of possible states? Oh, I'm talking about billions.

And there are techniques, especially in the context of the Markov chain Monte Carlo simulation, which are designed to simulate complex distributions actually defined on this combinatorial space.

One of them is called Metropolis Hastings, and this is really designed to actually focus on what matters.

So just to give you an example, even if you have billions of alternatives, Most of them are irrelevant because they are completely off.

So if you are able quite easily or quite fast to identify the alternatives that matter, those who are really competing with the one that you observe, then you can actually reduce the operational size of the problem.

They actually slice the problem into pieces and get hit very fast on the irrelevant parts so that we can focus on the smaller part that really matters.

Forget about all the dominated alternatives that we don't even need to look at them and focus only on those which are actually competing with the observed alternative to understand why this one was chosen and this one was not chosen.

I have a student right now who has been able to estimate a logit model with the thousands of alternatives using only a binary logit at each iteration.

You cannot take any alternative, but it's actually working quite well and it's promising.
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3 of 12
AI Without Blind Trust
Researchers are using AI without surrendering understanding.
Anonymized Data Still Reveals You
Mobility data can reveal identities despite anonymization.
COVID Changed Travel Forever
Remote work exposed limits in traditional models.
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