488-Grieving Your Past Business in the GLP-1 Era with Hilary Kinavey

The nice

thing about our work is I have a belief that our marketing is really helpful to people.

So while lots of clinicians get like a real ick from the idea of marketing, and I understand why, and especially based on your story about like trying to make ads work.

I call it the wrong side of the internet, but when my stuff falls on the wrong side of the internet, it's like, it's a whole world that I don't have usually in, right? And all my personal growth skills and all my personal work just get, Comes back up, right? Yep.

It's so triggering.

Yeah.

So for me, and as we are in this GLP-1 era, the grief word you use.

Like my business for me is not grief.

Yeah, I make money with it.

Let's just be clear on that.

Like, that's my, that's how I live.

Right? Like, I don't have a second job.

I don't have some kind of whatever trust fund, like, I got to make money to live.

Yep.

So I have to market I have to be out there.

And there's a grief in there.

Like, it's not something I can quit this.

This is who I am.

This is the work of passion.

This is the work of meaning in life for me.

This is

how you make meaning, right? Yeah, you get to love your work, you get to be radical, and still earn a living.

Yeah.

And to me, that's grief, like, like, we make less money, because the marketing is not favorable to us, we have a hard time finding people.

But at the same time, it's not optional work.