#220 - What I'd Focus On If I Was Starting A Coaching Business In 2026

So I want to start off by clarifying something that I think gets a little bit brushed under the carpet.

And that is that when you qualify as a coach, I don't get how many thousands of pounds you've invested in your coach training.

Your certificate is not a business.

It's a qualification.

It's important.

It's really important.

I believe that our industry deserves every coach to invest in good quality training.

But that training, that qualification is not a business.

No one ever hired a coach because of the letters after their name.

Right.

They will only hire a coach.

They will only pay a coach because they believe that specific person can help them with the specific problem that they have or the specific desire that they want to achieve.

So that is something that I just want to clarify before we dive into this.

Because with that said, it means that you have to be in relationship with potential clients.

Your qualification is not going to tell a potential client enough about you, you specifically, for them to be able to make a decision as to whether you're the right coach for them.

So honestly, if I was starting my business today, my number one focus would not be on building an audience in terms of the numbers.

It wouldn't be about collecting followers and numbers.

It would be about having conversations.

And I'm sure that's not going to come as a surprise.

Everything I've been talking about recently comes back to this, but that's for a really good reason.

It's so important.

I would be focusing on having as many one-to-one unglamorous conversations with real humans who might need my coaching.

I wouldn't be focusing in those early days on building funnels and lead magnets.

all of the things that are important as you go forward.

And those are the things that certainly have grown my coaching practice.