How to Create a Client for Life

You know, the ladies love the exciting guys, but try bringing one home.

That's the problem.

Oh, he's a wild child.

Good luck with that.

The consistent guy, well, he's kind of a boring, right? You think of the Clark Kent instead of the Superman.

He's got the glasses.

He shows up at home at the right time, says nice things, kind of duck on a pond.

Boring.

Well, that's what the way the world views it.

The dynamic, though, in all human relationships is the most valuable thing of all is trust.

The key is every time.

What do you do every time? What do you do all the time? I'm married to a super consistent human being.

Maybe that's why she became an Olympic athlete.

But she's consistent emotionally.

She's consistent with her day and consistent with her processes.

You know, I try to be consistent myself, and I'm more Irish-Italian, more nuclear fusion linked together.

Nitro and glycerin, my mother used to call me.

But I realized in my professional life, I had to be consistent.

I've done 2,500 speaking engagements.

Now, when a speaker does a speaking engagement, it's typically an hour.

Over 50% of my speaking engagements have been two days.

Usually five to six hours per day.

You do that over time.

You know, I've probably done as much public speaking as anybody in the world.

However, when I go to do an event, it's what I do that day, that minute, and how I prepare for that event.

You know, the ladies love the exciting guys, but try bringing one home.

That's the problem.

Oh, he's a wild child.

Good luck with that.

The consistent guy, well, he's kind of a boring, right? You think of the Clark Kent instead of the Superman.

He's got the glasses.

He shows up at home at the right time, says nice things, kind of duck on a pond.

Boring.

Well, that's what the way the world views it.

The dynamic, though, in all human relationships is the most valuable thing of all is trust.

The key is every time.

What do you do every time? What do you do all the time? I'm married to a super consistent human being.

Maybe that's why she became an Olympic athlete.

But she's consistent emotionally.

She's consistent with her day and consistent with her processes.

You know, I try to be consistent myself, and I'm more Irish-Italian, more nuclear fusion linked together.

Nitro and glycerin, my mother used to call me.

But I realized in my professional life, I had to be consistent.

I've done 2,500 speaking engagements.

Now, when a speaker does a speaking engagement, it's typically an hour.

Over 50% of my speaking engagements have been two days.

Usually five to six hours per day.

You do that over time.

You know, I've probably done as much public speaking as anybody in the world.

However, when I go to do an event, it's what I do that day, that minute, and how I prepare for that event.