Investor Fuel Real Estate Show
Sep 14, 2026 · 34 min · 12 segments
In this episode, Jerry Green shares over 30 years of real estate experience, focusing on sales psychology, market shifts, and building a family legacy in real estate. Learn practical strategies for…
Jerry GreenGuest
Mike HambrightHost
I think the one thing that would be timely, Jerry, is it- it's been, it's been a challenging couple of years, right? There's been...

It- it's been a market shift where the last market cycle lasted a long time, and I think a lot of people that are in the business now had not seen a shift before.

You know, I came in in the last market shift, and so this is my kind of second shift that I've seen.

But maybe you could just share from, from 32 years in the business, over 3,000 deals, maybe just share some lessons learned from market shifts so people know maybe how to navigate this.

And every market's different, but, like, how every market cycle is different, but how to navigate these waters for those that haven't been through something like this before.

I think that, you know, when it comes down to the, the market itself, it's so important to...

And to me, one of the key components, and I've been guilty of this multiple times, is it- you have to be focused, okay? You have to be focused on what you're gonna do with this business.

Because as you know, I mean, there's so many different ways to make money in our business.

I, I look at this business, and I had to learn the hard way on this, was th- th- this business is like a manufacturing environment if you're gonna do it on a big level, okay? And it isn't...

I mean, you could just have three or four people on this and do multiple deals a year.

But you have to look at it more as a kind of a manufacturing environment where you have this assembly line.

And I always tell people, if you have an assembly line that was running, you know, like, let's just say Toyota Camrys down the assembly line, right? And it's doing all that.

But imagine if I decided to all of a sudden bring in trucks and start manufacturing trucks, and I didn't...

I think the one thing that would be timely, Jerry, is it- it's been, it's been a challenging couple of years, right? There's been...

It- it's been a market shift where the last market cycle lasted a long time, and I think a lot of people that are in the business now had not seen a shift before.

You know, I came in in the last market shift, and so this is my kind of second shift that I've seen.

But maybe you could just share from, from 32 years in the business, over 3,000 deals, maybe just share some lessons learned from market shifts so people know maybe how to navigate this.

And every market's different, but, like, how every market cycle is different, but how to navigate these waters for those that haven't been through something like this before.

I think that, you know, when it comes down to the, the market itself, it's so important to...

And to me, one of the key components, and I've been guilty of this multiple times, is it- you have to be focused, okay? You have to be focused on what you're gonna do with this business.

Because as you know, I mean, there's so many different ways to make money in our business.

I, I look at this business, and I had to learn the hard way on this, was th- th- this business is like a manufacturing environment if you're gonna do it on a big level, okay? And it isn't...

I mean, you could just have three or four people on this and do multiple deals a year.

But you have to look at it more as a kind of a manufacturing environment where you have this assembly line.

And I always tell people, if you have an assembly line that was running, you know, like, let's just say Toyota Camrys down the assembly line, right? And it's doing all that.

But imagine if I decided to all of a sudden bring in trucks and start manufacturing trucks, and I didn't...
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