Investor Fuel Real Estate Show
Aug 10, 2026 · 35 min · 14 segments
In this episode, Mike Hambright and Carlos Zamora explore the rapidly evolving landscape of AI in real estate marketing and sales. They discuss current trends, practical applications, and the future…
Carlos ZamoraGuest
Mike HambrightHost
Like, what are you seeing right now? I want to dive into kind of marketing and we'll get into some specifics and even sales and like acquisitions.

But what are you seeing so far? Like where are we? What's the what is the state of the union right now on kind of state investors for marketing and sales, let's say?


And Some people painted more of like a doomsday, like a Terminator type scenario of like, hey, AI is going to call all these jobs.

There's going to be one to two person real estate companies where essentially you're going to be able to build out open call or AI agents essentially coming and doing that.

And it's been pretty cool having a lot of conversations with real estate investors.

And Trevor predicted this a couple of months ago where we saw it's almost like a like a comeback really quick where, it's like all these people were super, super bullish on AI.


But I think in general from a high level, and we can dive into like the marketing aspect and acquisition aspect for real estate.

But I think that's where it's at right now where people are probably realizing like, hey, I can spend some time, I can spend my nights and weekends building a product or an agent that's 80 to 90% what I need.

And then at to what extent am I taking away my actual revenue generating activities or like what's making me money in the business to work on open claw or clawed co-work for hours at night? And am I taking time away from my family to do that? So it's like, is it the best use of your time? I think people are coming to that realization right now that it's not.

One is, well, there's this, I guess, this hope out there for some people, and I don't have this, I don't share this, that I want to eliminate my whole team and just use AI, right? Like, I would say my team is triple at Investor Fuel.

Like, what are you seeing right now? I want to dive into kind of marketing and we'll get into some specifics and even sales and like acquisitions.

But what are you seeing so far? Like where are we? What's the what is the state of the union right now on kind of state investors for marketing and sales, let's say?


And Some people painted more of like a doomsday, like a Terminator type scenario of like, hey, AI is going to call all these jobs.

There's going to be one to two person real estate companies where essentially you're going to be able to build out open call or AI agents essentially coming and doing that.

And it's been pretty cool having a lot of conversations with real estate investors.

And Trevor predicted this a couple of months ago where we saw it's almost like a like a comeback really quick where, it's like all these people were super, super bullish on AI.


But I think in general from a high level, and we can dive into like the marketing aspect and acquisition aspect for real estate.

But I think that's where it's at right now where people are probably realizing like, hey, I can spend some time, I can spend my nights and weekends building a product or an agent that's 80 to 90% what I need.

And then at to what extent am I taking away my actual revenue generating activities or like what's making me money in the business to work on open claw or clawed co-work for hours at night? And am I taking time away from my family to do that? So it's like, is it the best use of your time? I think people are coming to that realization right now that it's not.

One is, well, there's this, I guess, this hope out there for some people, and I don't have this, I don't share this, that I want to eliminate my whole team and just use AI, right? Like, I would say my team is triple at Investor Fuel.
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