Jul 30, 2026 · 47 min · 11 segments
If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603 If you really enjoyed it please leave the episode an iTunes review on the same link…
Tom GraterGuest
Laurence FrancisHost
As we go through, we will, of course, touch on what the customer is looking for.
It's kind of almost through your lens in terms of how you're buying and how you're choosing wines.
And you selected the sort of 20 to 40 pounds as a, you know, again, as a catch-all.
I guess first, again, does that vary location to location? And then also maybe first, was that primarily...
20 to 40 pounds is probably ballpark average with Crystal Palace being closer to 20 and Brixton probably being in the thirties.
I don't like to take too much risks because if you take too many risks in this environment, you can fall over pretty quickly.
Though some of my colleagues have really pushed me to increase the variety of pricing of our offering now variety is key because the baseline for me needs to stay at an affordable amount i would put that for me i think 14 to 15 pounds for our cheapest takeaway bottle is fine.
I think if you go underneath that, you're competing with supermarkets, which is just not what we do.
That's like saying that the artisan bakery down the road competes with the bread section at Sainsbury's.
As we go through, we will, of course, touch on what the customer is looking for.
It's kind of almost through your lens in terms of how you're buying and how you're choosing wines.
And you selected the sort of 20 to 40 pounds as a, you know, again, as a catch-all.
I guess first, again, does that vary location to location? And then also maybe first, was that primarily...
20 to 40 pounds is probably ballpark average with Crystal Palace being closer to 20 and Brixton probably being in the thirties.
I don't like to take too much risks because if you take too many risks in this environment, you can fall over pretty quickly.
Though some of my colleagues have really pushed me to increase the variety of pricing of our offering now variety is key because the baseline for me needs to stay at an affordable amount i would put that for me i think 14 to 15 pounds for our cheapest takeaway bottle is fine.
I think if you go underneath that, you're competing with supermarkets, which is just not what we do.
That's like saying that the artisan bakery down the road competes with the bread section at Sainsbury's.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
