Ep 169. Creative & Comms Assoc Focus on Effectiveness

Oct 15, 2026 · 1 hr 1 min · 9 segments

Effectiveness in Focu

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Top entities: Ireland×21 chief marketing officer×8 chief financial officer×6 United Kingdom×7 McDonald's Restaurants×6

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Siobhan Masterson on Industry Effectiveness1:40 – 25:08

Dave WinterlichHost

1:40

[fingers snapping] Uh, uh, Siobhan, how are you? How's it going? How's life? Thanks for joining me today.

Dave WinterlichHost

1:45

Um, first of all, before we get into it, how are you?

Siobhan MastersonGuest

1:47

I'm very well, Dave.

Siobhan MastersonGuest

1:49

It's Monday, and the sun is shining, um, so what's, what's not to like?

Dave WinterlichHost

1:53

What's not to like? And all the hard work is done.

Siobhan MastersonGuest

1:55

And we have many programs.

Dave WinterlichHost

1:55

The conference, the conference, the conference is, it is practically all done now.

Dave WinterlichHost

1:58

All the hard work is done, isn't it? It's all, it's just, it's kick back and relax at this stage.

Siobhan MastersonGuest

2:03

Well, not quite.

Dave WinterlichHost

2:04

No, I didn't think so.

Siobhan MastersonGuest

2:04

We never relax.

Dave WinterlichHost

2:05

No.

Siobhan MastersonGuest

2:05

We never relax at the Creative and Communications Association.

Siobhan MastersonGuest

2:08

Like, we're a small team, so you know yourself-

Dave WinterlichHost

2:11

Yeah, yeah

Siobhan MastersonGuest

2:11

... like, like any big event, it's all hands on deck, and-

Dave WinterlichHost

2:13

Yeah, I can imagine

Siobhan MastersonGuest

2:14

... we're really, really excited about this because it's our first time delivering, um, you know, something as ambitious as this.

Siobhan MastersonGuest

2:20

We've kind of pivoted to doing things differently this year, so it's really exciting for us.

Dave WinterlichHost

2:25

Mm-hmm.

Siobhan MastersonGuest

2:25

And, you know, really hoping to get excellent engagement, uh, when it all happens next Tuesday.

Dave WinterlichHost

2:29

Yeah, and I'm sure it will.

Dave WinterlichHost

2:30

They're always great events.

Dave WinterlichHost

2:31

So I'm conscious you're busy, and, uh, this is a first for me.

Dave WinterlichHost

2:34

I'm stitching together three different speakers, but it's great to get a different, um, to get different perspectives on, on the whole area of effectiveness.

Siobhan Masterson on Industry Effectiveness1:40 – 25:08

Dave WinterlichHost

1:40

[fingers snapping] Uh, uh, Siobhan, how are you? How's it going? How's life? Thanks for joining me today.

Dave WinterlichHost

1:45

Um, first of all, before we get into it, how are you?

Siobhan MastersonGuest

1:47

I'm very well, Dave.

Siobhan MastersonGuest

1:49

It's Monday, and the sun is shining, um, so what's, what's not to like?

Dave WinterlichHost

1:53

What's not to like? And all the hard work is done.

Siobhan MastersonGuest

1:55

And we have many programs.

Dave WinterlichHost

1:55

The conference, the conference, the conference is, it is practically all done now.

Dave WinterlichHost

1:58

All the hard work is done, isn't it? It's all, it's just, it's kick back and relax at this stage.

Siobhan MastersonGuest

2:03

Well, not quite.

Dave WinterlichHost

2:04

No, I didn't think so.

Siobhan MastersonGuest

2:04

We never relax.

Dave WinterlichHost

2:05

No.

Siobhan MastersonGuest

2:05

We never relax at the Creative and Communications Association.

Siobhan MastersonGuest

2:08

Like, we're a small team, so you know yourself-

Dave WinterlichHost

2:11

Yeah, yeah

Siobhan MastersonGuest

2:11

... like, like any big event, it's all hands on deck, and-

Dave WinterlichHost

2:13

Yeah, I can imagine

Siobhan MastersonGuest

2:14

... we're really, really excited about this because it's our first time delivering, um, you know, something as ambitious as this.

Siobhan MastersonGuest

2:20

We've kind of pivoted to doing things differently this year, so it's really exciting for us.

Dave WinterlichHost

2:25

Mm-hmm.

Siobhan MastersonGuest

2:25

And, you know, really hoping to get excellent engagement, uh, when it all happens next Tuesday.

Dave WinterlichHost

2:29

Yeah, and I'm sure it will.

Dave WinterlichHost

2:30

They're always great events.

Dave WinterlichHost

2:31

So I'm conscious you're busy, and, uh, this is a first for me.

Dave WinterlichHost

2:34

I'm stitching together three different speakers, but it's great to get a different, um, to get different perspectives on, on the whole area of effectiveness.

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Siobhan Masterson on Industry Effectiveness1:40 – 25:08

Dave WinterlichHost

1:40

[fingers snapping] Uh, uh, Siobhan, how are you? How's it going? How's life? Thanks for joining me today.

Dave WinterlichHost

1:45

Um, first of all, before we get into it, how are you?

Siobhan MastersonGuest

1:47

I'm very well, Dave.

Siobhan MastersonGuest

1:49

It's Monday, and the sun is shining, um, so what's, what's not to like?

Dave WinterlichHost

1:53

What's not to like? And all the hard work is done.

Siobhan MastersonGuest

1:55

And we have many programs.

Dave WinterlichHost

1:55

The conference, the conference, the conference is, it is practically all done now.

Dave WinterlichHost

1:58

All the hard work is done, isn't it? It's all, it's just, it's kick back and relax at this stage.

Siobhan MastersonGuest

2:03

Well, not quite.

Dave WinterlichHost

2:04

No, I didn't think so.

Siobhan MastersonGuest

2:04

We never relax.

Dave WinterlichHost

2:05

No.

Siobhan MastersonGuest

2:05

We never relax at the Creative and Communications Association.

Siobhan MastersonGuest

2:08

Like, we're a small team, so you know yourself-

Dave WinterlichHost

2:11

Yeah, yeah

Siobhan MastersonGuest

2:11

... like, like any big event, it's all hands on deck, and-

Dave WinterlichHost

2:13

Yeah, I can imagine

Siobhan MastersonGuest

2:14

... we're really, really excited about this because it's our first time delivering, um, you know, something as ambitious as this.

Siobhan MastersonGuest

2:20

We've kind of pivoted to doing things differently this year, so it's really exciting for us.

Dave WinterlichHost

2:25

Mm-hmm.

Siobhan MastersonGuest

2:25

And, you know, really hoping to get excellent engagement, uh, when it all happens next Tuesday.

Dave WinterlichHost

2:29

Yeah, and I'm sure it will.

Dave WinterlichHost

2:30

They're always great events.

Dave WinterlichHost

2:31

So I'm conscious you're busy, and, uh, this is a first for me.

Dave WinterlichHost

2:34

I'm stitching together three different speakers, but it's great to get a different, um, to get different perspectives on, on the whole area of effectiveness.

Ep 169. Creative & Comms Assoc Focus on Effectiveness

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Ep 169. Creative & Comms Assoc Focus on Effectiveness

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