Influence Unlocked by Cheri Tree
Sep 29, 2026 · 17 min · 8 segments
What if the secret to selling luxury senior living wasn't a better pitch, but a deeper understanding of who was sitting across from you? In this episode, Alfred Schrader, Sales Director at Clearwater…
Alfred SchraderGuest
Cheri TreeHost
hold of the bank system? I was in a retirement community and selling to independent people.

They just wanted companionship, ease of living, the typical things that you would move into a retirement community for.

And one day, a woman who was a Sherry Tree Bank devotee came into the building and I introduced myself.

And after we talked a little bit, she said, you need to know about the bank program.

And she said, this could work with the people that are coming in to see you.

hold of the bank system? I was in a retirement community and selling to independent people.

They just wanted companionship, ease of living, the typical things that you would move into a retirement community for.

And one day, a woman who was a Sherry Tree Bank devotee came into the building and I introduced myself.

And after we talked a little bit, she said, you need to know about the bank program.

And she said, this could work with the people that are coming in to see you.
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