Jun 30, 2026 · 16 min · 13 segments
Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often, because…
And until you recognize the difference, you keep communicating in a language that the other person doesn't speak.
They have influence because influence is not just a business skill, it's a survival skill.
For most of human history, survival depended our ability to influence other human beings, our tribe.
And over time, humans developed different pathways for doing that, different ways to shape behavior, different ways to create change.
After years of studying behavioral science and working with leaders, founders, salespeople, scientists, marketers, I started noticing something interesting.
And until you recognize the difference, you keep communicating in a language that the other person doesn't speak.
They have influence because influence is not just a business skill, it's a survival skill.
For most of human history, survival depended our ability to influence other human beings, our tribe.
And over time, humans developed different pathways for doing that, different ways to shape behavior, different ways to create change.
After years of studying behavioral science and working with leaders, founders, salespeople, scientists, marketers, I started noticing something interesting.
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