May 26, 2026 · 8 min · 8 segments
In this solo episode, Howie Chan breaks down one of the biggest mistakes people make when trying to influence others: leading with data instead of emotion. He reveals why facts alone rarely change…
Imagine someone knocking on your door, and before you can even say hello, they start listing statistics.
It's all true, but how do you actually feel? Do you lean in or are you looking for a way out of this conversation? Now imagine something else totally different.
The same person, but this time he says this: "Once upon a time, there was a boy who used to spend every afternoon in the forest behind his house.
And when he grew up..." Now, let me ask you again, are you more likely to pay attention now? Do you wanna find out why he grew up or what happened? The thing is, it's not one or the other.
In this video, I'll show you the biggest mistake people make when trying to influence a decision, what stories and data actually do to your brain, and a simple framework that uses both in the right sequence.
What just happened in the last sixty seconds is exactly how influence really works.
You see, this shows up everywhere, in sales calls, in marketing, in how we introduce ourselves, even in how we try to get people to believe in something.
Imagine someone knocking on your door, and before you can even say hello, they start listing statistics.
It's all true, but how do you actually feel? Do you lean in or are you looking for a way out of this conversation? Now imagine something else totally different.
The same person, but this time he says this: "Once upon a time, there was a boy who used to spend every afternoon in the forest behind his house.
And when he grew up..." Now, let me ask you again, are you more likely to pay attention now? Do you wanna find out why he grew up or what happened? The thing is, it's not one or the other.
In this video, I'll show you the biggest mistake people make when trying to influence a decision, what stories and data actually do to your brain, and a simple framework that uses both in the right sequence.
What just happened in the last sixty seconds is exactly how influence really works.
You see, this shows up everywhere, in sales calls, in marketing, in how we introduce ourselves, even in how we try to get people to believe in something.
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