EP. 10: Why are Wineries and Merchants Tapping Wine-Backed Credit for Financing?

So I want to start with the big picture and the fact that some people say that it is wrong to commoditize wine because wine is something that should be enjoyed and not treated like a financial product.

So what's your view on that?

It's a great question.

Actually, we got asked quite often with this.

Based on my observation, actually, all the people who are interested in our service are people who genuinely appreciate or enjoy wine as a product.

And I think a lot of times you don't build a wine selection without having genuine interest in wine.

And of course, the knowledge level among the collectors can vary.

Some people are passionate about specific regions.

Some people just want to try every type of wine out there possible.

But I think so far, everyone we have come across had just generally enjoy wine as a product.

And in a way, if you look at how people invest in stock market, it's similar, right? You won't necessarily buy stock of a company that you're not interested in or you don't believe in their philosophy or you don't agree with their products or services.

So I think a lot of people... invest into wine whether it's out of purely just want for enjoyment or they invest into wine because they actually do see the value of the wine and believe it appreciates generally speaking are like like wine as a product enjoy learning about wine and industry So to me, I think actually most people we know are interested in wine in general and not necessarily seeing that as a simple investment vehicle, but they do see that some of the premium fine wines does hold its value over time and it could be a great alternative asset to add to their portfolio of other investments.