In this recap, hosts Abby Blackmore and Chris Maxwell dive into their key takeaways from their recent US tour, attending the Henry Stewart Creative Operations conference in New York and the ANA conference in California.
They share exclusive insights from global creative leaders at NASA, GSK, Target, and Liquid Death, breaking down how the world's most sophisticated internal agencies are transitioning from pure production studios into high-value growth partners.
**What you'll learn:**
- **The Shift from Savings to Growth:** Why only 9% of mature in-house agencies now prioritise cost savings, and how to successfully report on brand value, agility, and innovation.
- **AI Orchestration vs. Tool Fatigue:** The operational reality of AI, why optimising individual tasks creates workflow bottlenecks, and how to build a unified system hub.
- **Making the Implicit Explicit:** Lessons from Target on how to map your internal processes, establish strict brand governance, and properly market your team’s value to stakeholders.
- **Mitigating Creative Risk:** Real-world lessons on managing AI governance, IP risk, and false advertising when using generative tools for consumer-facing copy.
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Chris MaxwellHost
Abby BlackmoreHost
