Aug 31, 2026 · 15 min · 10 segments
In this Moves & News edition, hosts Abby and Chris break down the latest shifts shaping internal agency models. They explore Asahi In-House’s Agency of the Year win, Samsung's consolidation move to…
Abby BlackmoreHost
Chris MaxwellHost
Speaking of our winners, I'm very excited to give a big shout out to our friends over at Asahi One House because they have won Agency of the Year at award.
We've been seeing some brilliant stuff come through when they're, you know, getting involved in IHAC.
But it also is just fantastic to see broader industry awards recognising in-house teams.
You know, those guys over at Asahi, they're always in the top two or three for the in-house agency of the year in the IHAC awards.
And they've got this really integrated team that they have media and digital and creative and production capabilities, which is what a lot of the businesses are aspiring to.
And like you said, it's great to see some of the other awards recognizing in-house teams and the great work that they're doing.
I remember last year, Georgie was very, very well spoken at our, was it last year or the year before when they did the chat about talent, but she's great on stage.
I love having her talk at things because they've got a really unique perspective.
And speaking of unique perspectives at the summit, gosh, my transitions are good today.
We have a very unique perspective coming to our summit this year, which is a perspective from on high that is NASA perspective.
Just the most fascinating, like what I love about it, and you'll hear all this in their talk, so I won't spoil too much, but you think the biggest stage on the planet to be creating content.
And then there's just like some stuff that's like, yep, that's kind of what happens at my in-house agency.
It's like some of the problems are so shared and it's just amazing to see that people who literally can put people into space are like also like having to work problems like we do.
Yeah, we were lucky enough to meet David Rager and Sammy Aziz, who are the creative director and executive producer at NASA, right? And we met them at a conference in the States a couple of months ago and kind of connected with them and had a great time.
Speaking of our winners, I'm very excited to give a big shout out to our friends over at Asahi One House because they have won Agency of the Year at award.
We've been seeing some brilliant stuff come through when they're, you know, getting involved in IHAC.
But it also is just fantastic to see broader industry awards recognising in-house teams.
You know, those guys over at Asahi, they're always in the top two or three for the in-house agency of the year in the IHAC awards.
And they've got this really integrated team that they have media and digital and creative and production capabilities, which is what a lot of the businesses are aspiring to.
And like you said, it's great to see some of the other awards recognizing in-house teams and the great work that they're doing.
I remember last year, Georgie was very, very well spoken at our, was it last year or the year before when they did the chat about talent, but she's great on stage.
I love having her talk at things because they've got a really unique perspective.
And speaking of unique perspectives at the summit, gosh, my transitions are good today.
We have a very unique perspective coming to our summit this year, which is a perspective from on high that is NASA perspective.
Just the most fascinating, like what I love about it, and you'll hear all this in their talk, so I won't spoil too much, but you think the biggest stage on the planet to be creating content.
And then there's just like some stuff that's like, yep, that's kind of what happens at my in-house agency.
It's like some of the problems are so shared and it's just amazing to see that people who literally can put people into space are like also like having to work problems like we do.
Yeah, we were lucky enough to meet David Rager and Sammy Aziz, who are the creative director and executive producer at NASA, right? And we met them at a conference in the States a couple of months ago and kind of connected with them and had a great time.
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