Jul 16, 2026 · 31 min · 10 segments
00:31 – Introductions and how Rob and Jay first crossed paths on the industry circuit 01:18 – Jay's path into the green industry, from door to door lawn care during the Great Recession to Single Ops…
Jay WorthGuest
Rob MurrayHost
Over the last, you know, more than 15 years, I've been in the industry almost 20 years at this point.

The most consistent growth constraint I've seen is we're not able to adapt and make the changes that we need in our businesses to staff effectively.

I'm talking like when you get to that point where you need an operations manager, when you get to that point where you need an office manager, it's both sides.

And I just think that we – knowing when to pull the trigger on those things is something I'm probably not qualified to speak at.

But how to attract those people is something that – I've become really passionate about.

I love this industry so much and I want to see our companies in our industry be healthy and thrive.

And you can't do that if you don't have the people in your company and you're not treating them the right way and you can't keep them.

and i think it's such a cool perspective too because we talk all the time about this idea of like you know the grind will get you from you know zero to maybe a million and a half and you could really probably push to two million where you essentially hire people around you that will help you do what you need to do but then at some point at two and a half or something like that you you hit a ceiling you can't do it all and like everything's running through you and if that continues to happen it's like burnout and then there's the 100% Age old adage of what got you here won't get you there.

And then so there's all these things about this requirement to adapt in order to bring on and staff properly and keep great people.

So what what do you see are the symptoms of people that aren't adapting? Like, how does it show up in their lives? So if I'm a listener of this episode, can you describe what I might be experiencing? So I go, oh, shit, that maybe that's me.

And I think you you already hit one of them right away is anytime everything rises and falls on you, you're in trouble.

Like if you get hit by a bus today, you go on vacation for a week and it all falls apart.

Over the last, you know, more than 15 years, I've been in the industry almost 20 years at this point.

The most consistent growth constraint I've seen is we're not able to adapt and make the changes that we need in our businesses to staff effectively.

I'm talking like when you get to that point where you need an operations manager, when you get to that point where you need an office manager, it's both sides.

And I just think that we – knowing when to pull the trigger on those things is something I'm probably not qualified to speak at.

But how to attract those people is something that – I've become really passionate about.

I love this industry so much and I want to see our companies in our industry be healthy and thrive.

And you can't do that if you don't have the people in your company and you're not treating them the right way and you can't keep them.

and i think it's such a cool perspective too because we talk all the time about this idea of like you know the grind will get you from you know zero to maybe a million and a half and you could really probably push to two million where you essentially hire people around you that will help you do what you need to do but then at some point at two and a half or something like that you you hit a ceiling you can't do it all and like everything's running through you and if that continues to happen it's like burnout and then there's the 100% Age old adage of what got you here won't get you there.

And then so there's all these things about this requirement to adapt in order to bring on and staff properly and keep great people.

So what what do you see are the symptoms of people that aren't adapting? Like, how does it show up in their lives? So if I'm a listener of this episode, can you describe what I might be experiencing? So I go, oh, shit, that maybe that's me.

And I think you you already hit one of them right away is anytime everything rises and falls on you, you're in trouble.

Like if you get hit by a bus today, you go on vacation for a week and it all falls apart.
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