Are Behavioral Health Marketers Speaking the Wrong Language

My original foundation professionally is in hospitality.

So I spent a lot of time in food and beverage.

Then when COVID happened, I decided to go back to school and I was looking at programs of, hey, if this pandemic stays like this and we don't get to be around anybody, what careers are going to be on high demand? And digital marketing was one of them.

So I went back to school and I got a professional certification from Texas Tech in applied science and digital marketing.

During our finals, I had to pick two jobs that were local and do a pitch for them, a competitor analysis, all that jazz.

I sent it to my professor and she said, if these jobs are still open, you need to send these.

One of them was for an autism organization.

They were local here in San Antonio.

I reached out to the VP of marketing, sent my resume and the competitor analysis.

And then I got hired shortly after.

I absolutely fell in love with behavioral science.

I learned so much at that job, not only about the role of behavioral science in general, but how we apply it every single day to pretty much every single thing that we do.

I was approached by Promises and they let me know what they were looking for.

They needed help with restructuring their digital marketing program.

This was a different side of behavioral health.

Before I was working with more pediatric, this is more adult focused.

It is with substance abuse and mental health, which I have a direct correlation and tie to.

want to state this.

I was absolutely apprehensive about taking this job because I thought I have so many close triggers and ties myself.

If we want to talk about mental health, I was very, very concerned if that would bring triggers, if it would make me sad, what it was going to do to me personally.

But I definitely worked through all of those kinks within the first two months.

And I said, I know that this is where I'm meant to be.

I love that.