Ignite: Healthcare Marketing Podcast
Jul 28, 2026 · 16 min · 12 segments
Generating more leads isn't enough if patients can't book an appointment when they're ready. In this episode of Ignite, Ashley Petrochenko Cardinal's VP of Brand Marketing sits down with Dental…
Ana DoranGuest
Ashley PetrochenkoHostWhen you look at the dental industry, what trends have you observed in the most this year? What's changing? What are you paying attention to? One of

the biggest ones that I'm seeing and that we've even tested out, too, is the move away from the initial passive lead generation to instant AI automated engagement practices that are using systems to respond to inquiries within 30 seconds are very much seeing like a massive spike with AI.

appointment bookings compared to those who are waiting to the front desk to follow up or along those lines.

Huge thing, especially recently where it's not new by all means, but it's something I think where the dental industry hasn't caught up with it yet.

People don't want to sit and wait for someone to call them back, let alone call them on the phone and speak to somebody.

So being able to book those appointments right away and be said and done with it, we're seeing to a huge spike within new patient appointments.
I have, you probably can't see, but I have a hole in my ceiling right here where I had a pipe break and the plumber that, you know, answered and got here in 40 minutes.
And AI is really helping take a lot of that burden and that administrative lift off of the front desk team.
When you look at the dental industry, what trends have you observed in the most this year? What's changing? What are you paying attention to? One of

the biggest ones that I'm seeing and that we've even tested out, too, is the move away from the initial passive lead generation to instant AI automated engagement practices that are using systems to respond to inquiries within 30 seconds are very much seeing like a massive spike with AI.

appointment bookings compared to those who are waiting to the front desk to follow up or along those lines.

Huge thing, especially recently where it's not new by all means, but it's something I think where the dental industry hasn't caught up with it yet.

People don't want to sit and wait for someone to call them back, let alone call them on the phone and speak to somebody.

So being able to book those appointments right away and be said and done with it, we're seeing to a huge spike within new patient appointments.
I have, you probably can't see, but I have a hole in my ceiling right here where I had a pipe break and the plumber that, you know, answered and got here in 40 minutes.
And AI is really helping take a lot of that burden and that administrative lift off of the front desk team.
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