#214 - The Strategists' Corner: Getting Leadership Buy In

Healthcare marketers often know what needs to change. Getting the organization to act on it is the hard part. In episode three of The Strategists' Corner, host Rich Briddock sits down again with Ben Dutter, Chief Strategy Officer at Power Digital, to explore why the biggest barrier to better marketing isn't strategy. It's organizational change. Together, they unpack what actually drives resistance inside marketing teams, how to challenge long held assumptions with evidence, and how to build a testing culture that earns leadership trust. You'll learn: - The three real blockers stopping marketing teams from changing course - Why provocation often works better than education when driving change - How long to actually run a test before you call it a failure - How to build testing roadmaps that earn stakeholder trust and improve performance If you've ever struggled to get your team or C-suite on board with a better way forward, this is the episode that gives you the tools to make the case. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ RevRx™: Unlocking the Power of Media Mix Modeling - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/ When & How to Expand Your Healthcare Media Mix  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ How to Build a Healthcare Marketing Roadmap That Drives Patient Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/