How To Become A... Impact Campaigner

How do you actually get people to care about the world's biggest problems? In this episode of **How To Become A...**, Grace speaks to Paul about his unconventional journey into impact campaigning and how creativity, entertainment and storytelling can be used to create real-world change. From starting his own company at just 16 to working across marketing, comedy, comics, TV and film, Paul eventually found a way to combine his creative skills with his passion for helping animals. He explains: - What an impact campaigner actually does - Why great campaigning is about making things **simpler**, not more complicated - How marketing, comedy and storytelling can create social change - Why listening to your audience matters more than shouting at them He also shares the incredible story behind **The Most Important Comic Book on Earth**, which brought together names including Leonardo DiCaprio, Ricky Gervais, Jane Goodall and Ian McKellen and helped raise millions for conservation. Plus, we get into: - Sending thousands of emails to make a huge idea happen - Using social media to reach audiences traditional campaigning couldn't - Helping campaigns that contributed to environmental change - Combining entertainment and charity through film - Why curiosity and understanding people are essential skills - His advice for anyone who wants to make a difference# At the heart of the episode is one brilliantly simple lesson: **make it easy for people to help.** If you're interested in: - Charity and nonprofit careers - Environmental campaigning - Animal conservation - Marketing and advertising - Creative careers - Social impact - Storytelling and filmmaking This is a fascinating look at how the skills you already have could be used to make a much bigger difference than you think. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.