Jul 22, 2026 · 16 min · 10 segments
🎁 Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Stuck on what to post for…
Okay.
What is content though? So what actually counts as content? So it's anything that helps buyers to trust, understand, want, or buy.
It's basically any marketing that you're going to do when you are creating something to post.
Okay.
So it can be photos, it can be videos, it can be stories, it can be process clips, it can be reviews, it can be tips and tricks and hacks.
It It does not need to be fancy.
The wind is really blowing here today.
It does not need to be fancy.
Handmade buyers, they want clarity, not cleverness and perfection, okay? So that is pretty well what content is.
Now let's talk about why beginners tend to overthink their social media content, all right? So it's really, I think, a common thread that people, especially when they are in that beginning stage, think that every post needs to sell.
So what I need you to think about your content like is I want you to think about your content as something that you are doing for your business in three months time.
Okay.
So if you are staying consistent, you know, with the occasional dip, with posting, what's going to happen is that month one, it's not going to make a difference.
I'm just going to be real with you.
You might get a few views.
You may get the odd sell, but in month one, set that expectation.
It's not going to make a lot of difference, okay? And then what happens is that things start to pick up and it ends up being like this.
This is month one.
This is month two, month one, month two, and month three, okay? So the way I see it is you doing your social media content, you marketing your business is something that you are doing for your business in three months time.
Now, also, what you don't want to do is compare yourself to established accounts.
All right.
looking at their content and being like, oh, I need to do fancy content like that.
Because the reality is, is that they've got months and months and even years probably worth of data behind them that they can implement when they're creating content.
They know exactly how they need to create posts for their specific account.
in their specific country, for their specific target market.
Okay.
What is content though? So what actually counts as content? So it's anything that helps buyers to trust, understand, want, or buy.
It's basically any marketing that you're going to do when you are creating something to post.
Okay.
So it can be photos, it can be videos, it can be stories, it can be process clips, it can be reviews, it can be tips and tricks and hacks.
It It does not need to be fancy.
The wind is really blowing here today.
It does not need to be fancy.
Handmade buyers, they want clarity, not cleverness and perfection, okay? So that is pretty well what content is.
Now let's talk about why beginners tend to overthink their social media content, all right? So it's really, I think, a common thread that people, especially when they are in that beginning stage, think that every post needs to sell.
So what I need you to think about your content like is I want you to think about your content as something that you are doing for your business in three months time.
Okay.
So if you are staying consistent, you know, with the occasional dip, with posting, what's going to happen is that month one, it's not going to make a difference.
I'm just going to be real with you.
You might get a few views.
You may get the odd sell, but in month one, set that expectation.
It's not going to make a lot of difference, okay? And then what happens is that things start to pick up and it ends up being like this.
This is month one.
This is month two, month one, month two, and month three, okay? So the way I see it is you doing your social media content, you marketing your business is something that you are doing for your business in three months time.
Now, also, what you don't want to do is compare yourself to established accounts.
All right.
looking at their content and being like, oh, I need to do fancy content like that.
Because the reality is, is that they've got months and months and even years probably worth of data behind them that they can implement when they're creating content.
They know exactly how they need to create posts for their specific account.
in their specific country, for their specific target market.
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