#121 - Etsy for Beginners: Build Your First Product Range Without Making 47 Random Things

Point number one.

You need a starter range, not a perfect range, okay? If you are new to Etsy, you might be wondering how many products should I start with, whether everything should match or what happens if you pick the wrong thing.

You don't need a loaded product range, you need a clear starter range.

Having a perfect product range makes you overthink.

A starter product range helps buyers understand what your shop is all about.

I want you to start thinking about your first set of products as products that complement each other and work together nicely.

Which leads me nicely onto point number two, which is stop thinking in terms of singular product.

Buyers judge your whole shop, to be honest with you, not just one listing.

Products do need a shared thread, a shared theme, especially as a beginner.

So this means just because you can make digital products like art prints and things like that, doesn't mean you should be starting off in your jewelry shop listing them.

It means you need a clear product focus and a clear focused range to start with.

So stop asking what product should I list next and instead start asking what group of products make sense together.

A baby blanket, a Gothic bookmark, a dog bandana and a resin coaster might all be lovely and things that you can make, but altogether they do make your shop look incredibly unclear.

And just a caveat here, the products in your starter range, they don't actually need to be identical.

They just need to feel like they belong in the same product family.

Point number three, choose one pivotal product.

This is one organizing idea that stops your whole shop just becoming chaos.

You can organize your range around one buyer, one occasion, one product type or one use or one theme.

Basically, it's the rule of one.

So if your whole shop is around gifts for dog moms, make all of your products centered towards that one person.

You don't then wanna be adding like earrings for brides, mugs for dads, wall art for babies, et cetera, et cetera, because that is just gonna pull you and your buyers in multiple different directions.

And also, when is the last time that you went into a shop that sold a gazillion different things apart from like you know your average joe the range or bnm home bargains or places like that but when is the last time you walked into lush and bought a new mop or you walked into lush and you came out with a new pair of shoes right you go to that shop you go to let's say lush because you know that they specialize in handmade organic skin product you don't go there because you need a new hoover Point number four is to build variations, not random new product.

A strong starter range doesn't have to be, like I've said before, individual products.

It could be one core product with multiple different variations of that product.

Beginners often think that every new listing needs to be completely different, but it doesn't.