259. Your sales season lead generation checklist: 11 ways to fill your sales pipeline

Number one, create a high value lead magnet that solves one micro problem.

Gone are the days where you can stuff a PDF full of information which people sign up for but never open.

Your lead magnet needs to be simple, practical and solve a problem that your ideal client has right now.

So to get clear on the topic for your lead magnet, think about the biggest challenges your ideal client has right now, one they're actively searching for a solution for.

What they most want right now, something that is a top priority.

The questions you get asked on repeat, what are they seeking your help about? And what could you share that will also highlight your zone of genius, your methodology, your proven process? Remember to keep it simple, specific, and something genuinely helpful.

Number two, run a masterclass, workshop, challenge, or mini-mind.

Now, this can be free or it can be paid.

It can be live or it can be pre-recorded.

But a couple of things to remember when you're choosing.

More people will sign up if it's free, but they won't necessarily show up live.

That's why you need reminders and incentives.

And less people will sign up if it's paid, but those people are also warmer leads because they've got skin in the game.

The purpose of this masterclass, workshop, challenge or mini mind is to obviously generate leads, but also to showcase your knowledge and brilliance around a specific topic and give your people an opportunity to see you in action.

This is a great way to build trust and warm leads for your paid offers.

Number three, offer a low stakes entry point that could look like a free 15 to 30 minute discovery call or a quick personalized audit.

These are both high perceived value lead gen tools that put you in a live conversation with a potential client.

People say yes to free help.

and you get to demonstrate expertise before even pitching.

I'd recommend picking a specific topic for the calls and the audits that solve a problem your ideal client has.

It's kind of like a mix of the lead magnet and the masterclass or challenge route, but it's one-on-one.

And again, it's a great way for you to get an indication of who your warmest leads are and they can convert at a high rate when you're talking to the right people.

Number four, ask for referrals from your current network.

Some of my best leads have come from the people I already know.

So you might have biz besties who you can ask if they know anyone looking for someone who does what you do, or you could run a refer a friend campaign through your email list or community.